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‘This Shot Can Save Your Life!’ (Or Can It?): Framing of the HPV Vaccine in Teen, Parenting, and Women’s Magazines
Unformatted Document Text:  ‘This Shot Can Save Your Life!’ (Or Can It?): Framing of the HPV Vaccine in Teen, Parenting, and Women’s Magazines Based on this preliminary review of literature, this study aims to expand on the current field of knowledge by examining the coverage of HPV and the HPV vaccine in teen, parenting, and women’s magazines. It has been found that magazines are places in which girls, women, and parents will be going to look for information regarding their health decisions, especially about sexual health. 20 Because magazines are a common source for information that is considered sensitive or embarrassing, 21 or that girls or women might otherwise not want to discuss with parents, friends, family, or health care providers, 22 it becomes even more important to study what information is being provided by these media sources, and how this information is being framed. Theoretical Perspective Media researchers contend that frames provide the construct in which news can be interpreted and understood. In simple terms, news framing refers to selecting and emphasizing certain aspects of issues. 23 Gamson and Modigliani define a media frame as “a central organizing idea or story line that provides meaning to an unfolding strip of events. . . The frame suggests what the controversy is about, the essence of the issue.” 24 Media frames organize the world for the journalists who report and for those who rely on their reports. 25 For instance, researchers have found that when covering breast cancer, journalists frame the disease in terms of coping with its effects, personal experiences, and risk factors. 26 Reese notes that frames are organizing principles that are socially shared and persistent over time, and that these frames combine symbolically to create a meaning within the social world. 27 Wallington, Blake, Taylor-Clark, and Viswanath argue that Reece’s definition is particularly useful for examining the priorities and angles (antecedents to framing) that health reporters and editors say they use when reporting on health. These researchers note that “these

Authors: Lepre, Carolyn.
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‘This Shot Can Save Your Life!’ (Or Can It?): Framing of the HPV Vaccine in Teen, Parenting, 
and Women’s Magazines
Based on this preliminary review of literature, this study aims to expand on the current 
field of knowledge by examining the coverage of HPV and the HPV vaccine in teen, parenting, 
and women’s magazines. It has been found that magazines are places in which girls, women, and 
parents will be going to look for information regarding their health decisions, especially about 
sexual health.
 Because magazines are a common source for information that is considered 
sensitive or embarrassing, 
  or that girls or women might otherwise not want to discuss with 
parents, friends, family, or health care providers,
 it becomes even more important to study what 
information is being provided by these media sources, and how this information is being framed.
Theoretical Perspective
Media researchers contend that frames provide the construct in which news can be 
interpreted and understood. In simple terms, news framing refers to selecting and emphasizing 
certain aspects of issues.
 Gamson and Modigliani define a media frame as “a central organizing 
idea or story line that provides meaning to an unfolding strip of events. . . The frame suggests 
what the controversy is about, the essence of the issue.”
 Media frames organize the world for 
the journalists who report and for those who rely on their reports.
 For instance, researchers 
have found that when covering breast cancer, journalists frame the disease in terms of coping 
with its effects, personal experiences, and risk factors.
Reese notes that frames are organizing principles that are socially shared and persistent 
over time, and that these frames combine symbolically to create a meaning within the social 
 Wallington, Blake, Taylor-Clark, and Viswanath argue that Reece’s definition is 
particularly useful for examining the priorities and angles (antecedents to framing) that health 
reporters and editors say they use when reporting on health. These researchers note that “these 

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