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Communication Mediation Model of Late-Night Comedy
Unformatted Document Text:  COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY 10 Measures Political Participation. Respondents were asked about their intent to participate in three forms of political activities (the entire question wording is available upon request). Respondents reported the likelihood of engagement in each type of activity on a 7-point scale, and responses were averaged to form an index of political participation (M = 3.68, SD = 1.74, α = .88). Interpersonal Talk. To measure discussion frequency, respondents were asked to report on a 7-point scale their likelihood of conversation over the government’s bailout with neighbors, friends, and family. Reponses were averaged to form an index (M = 4.55, SD = 1.71, α = .92). The level of online interaction was measured by asking the respondents’ inclination to take part in three types of communicative activities via web-based technologies on a 7-point scale, and responses were averaged to form an index (M = 4.08, SD = 1.79, α = .89). In order to operationalize heterogeneous discussion, participants were first asked about their opinion pertaining to the expansion of the government’s stimulus plan. Then, participants reported on a 7-point scale their inclination to discuss the issue with four hypothetical types of individuals: a friend supporting the expansion of the stimulus plan; a stranger supporting it; a friend opposing the expansion; or a stranger opposing it. For those who supported the expansion (n = 384), the level of heterogeneous discussion was computed by averaging their responses on the likelihood of discussions with a friend or a stranger who opposed it (M = 4.49, SD = 1.54, α = .83). For the participants who opposed the expansion (n = 253), the degree of heterogeneity summarized their intents to converse with a friend or a stranger who supported it (M = 4.27, SD = 1.65, α = .82). For the participants who neither supported nor opposed it (n = 131), the

Authors: Lee, Hoon.
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COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY
  10
Measures
Political Participation.  
Respondents were asked about their intent to participate in three forms of political 
activities (the entire question wording is available upon request).  Respondents reported the 
likelihood of engagement in each type of activity on a 7-point scale, and responses were 
averaged to form an index of political participation (= 3.68, SD = 1.74, 
α
 = .88).
Interpersonal Talk.  
To measure discussion frequency, respondents were asked to report on a 7-point scale 
their likelihood of conversation over the government’s bailout with neighbors, friends, and 
family.  Reponses were averaged to form an index (= 4.55, SD = 1.71, 
α
 = .92).  The level of 
online interaction was measured by asking the respondents’ inclination to take part in three types 
of communicative activities via web-based technologies on a 7-point scale, and responses were 
averaged to form an index (= 4.08, SD = 1.79, 
α
 = .89).  
In order to operationalize heterogeneous discussion, participants were first asked about 
their opinion pertaining to the expansion of the government’s stimulus plan.  Then, participants 
reported on a 7-point scale their inclination to discuss the issue with four hypothetical types of 
individuals: a friend supporting the expansion of the stimulus plan; a stranger supporting it; a 
friend opposing the expansion; or a stranger opposing it.  For those who supported the expansion 
(n = 384), the level of heterogeneous discussion was computed by averaging their responses on 
the likelihood of discussions with a friend or a stranger who opposed it (= 4.49, SD = 1.54, 
α 
= .83).  For the participants who opposed the expansion (n = 253), the degree of heterogeneity 
summarized their intents to converse with a friend or a stranger who supported it (= 4.27, SD 
= 1.65, 
α
 = .82).  For the participants who neither supported nor opposed it (n = 131), the 


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