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Communication Mediation Model of Late-Night Comedy
Unformatted Document Text:  COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY 23 (e.g., The Late Show with David Letterman and The Tonight Show with Jay Leno). 2. Eveland and Hively succinctly summarized the inconsistencies in past literatures surrounding the conceptualization and operationalization of network heterogeneity. The current study attends to the most commonly employed conceptual and operational definition of heterogeneous discussion—i.e., level of discussion with other individuals holding dissimilar views than self . 3. As Lee has recently reviewed, we could either examine the separate main effects of discussion frequency and heterogeneous talk, or assess interactive workings of these two. The present research adopts the former approach in that one of the primary goals involves estimating a unique mediating effect of each dimension controlling for the others. Although it is beyond the scope of the current study, we acknowledge possible interactions among these features. 4. Different analytical approaches in the two research designs reflect distinct foci. The purpose of the experiment involves examining, under a controlled setting, every detailed consequence of manipulation. Toward this goal, it seems more reasonable to look at all the possible casual links including those failing to reach statistical significance, and the exploited macro by Preacher and Hayes allows for more exhaustive assessments of causal paths. Meanwhile, the goal of the survey revolves around identifying mundane relationships between media uses, interpersonal talk, and political participation. Amos enables us to remove insignificant paths that may suggest null relationships in the real world and investigate as to whether the proposed model as a whole fits the data well. 5. To measure the perceived opinion incongruity, respondents were asked to report their own issue position regarding the government’s stimulus plan as well as their estimate of other Americans’ position on the identical 7-point scale. While exploiting the incongruity scale developed by , these two items were recoded into a 3-point scale (-1 = opposed, 0 = ambivalent, and 1 = supported). Then, the self-majority difference was computed into a 3-point scale (0 = no difference, 1 = one-point difference, and 2 = two-point difference; M = .33, SD = .65). Comparing means across groups showed that supporters of the stimulus plan (M = .27, SD = .63) perceived significantly less incongruity than those who opposed it (M = .41, SD = .76), t(635) = 2.47, p < .05, and a little less than those who were ambivalent (M = .34, SD = .47), t(513) = 1.09, p = n.s.

Authors: Lee, Hoon.
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COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY
  23
(e.g., The Late Show with David Letterman and The Tonight Show with Jay Leno).
2. Eveland and Hively  succinctly summarized the inconsistencies in past literatures surrounding 
the conceptualization and operationalization of network heterogeneity.  The current study 
attends to the most commonly employed conceptual and operational definition of 
heterogeneous discussion—i.e., level of discussion with other individuals holding dissimilar 
views than self .
3. As Lee  has recently reviewed, we could either examine the separate main effects of 
discussion frequency and heterogeneous talk, or assess interactive workings of these two.  The 
present research adopts the former approach in that one of the primary goals involves 
estimating a unique mediating effect of each dimension controlling for the others.  Although it 
is beyond the scope of the current study, we acknowledge possible interactions among these 
features.
4. Different analytical approaches in the two research designs reflect distinct foci.  The purpose 
of the experiment involves examining, under a controlled setting, every detailed consequence 
of manipulation.  Toward this goal, it seems more reasonable to look at all the possible casual 
links including those failing to reach statistical significance, and the exploited macro by 
Preacher and Hayes  allows for more exhaustive assessments of causal paths.  Meanwhile, the 
goal of the survey revolves around identifying mundane relationships between media uses, 
interpersonal talk, and political participation.  Amos enables us to remove insignificant paths 
that may suggest null relationships in the real world and investigate as to whether the 
proposed model as a whole fits the data well.
5. To measure the perceived opinion incongruity, respondents were asked to report their own 
issue position regarding the government’s stimulus plan as well as their estimate of other 
Americans’ position on the identical 7-point scale.  While exploiting the incongruity scale 
developed by , these two items were recoded into a 3-point scale (-1 = opposed, 0 = 
ambivalent, and 1 = supported).  Then, the self-majority difference was computed into a 3-
point scale (0 = no difference, 1 = one-point difference, and 2 = two-point difference; M = .
33, SD = .65).  Comparing means across groups showed that supporters of the stimulus plan 
(M = .27, SD = .63) perceived significantly less incongruity than those who opposed it (M = .
41, SD = .76), t(635) = 2.47, < .05, and a little less than those who were ambivalent (M = .
34, SD = .47), t(513) = 1.09, p = n.s.  


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