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Communication Mediation Model of Late-Night Comedy
Unformatted Document Text:  COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY 30 Appendix A: Question Wording (Experiment and Survey)Political Participation Survey. For each activity listed, please indicate your frequency of engagement during the past two months. None in last 2 months, About once in last 2 months, Once or twice a month, Every other week, Once a week, Two-three times a week, Almost every day, or Every day? • Attended a political meeting, rally, or speech• Contacted a public official or a political party• Circulated a petition for a candidate or issue• Worked on behalf of a social group or cause Experiment. For each activity, please tell us how likely you are to take part in that activity. Extremely unlikely, Very unlikely, Somewhat unlikely, Neither unlikely nor likely, Somewhat likely, Very likely, or Extremely likely? • Attend a political meeting, rally, or speech• Contact a public official or a political party• Display a bumper sticker or yard sign on a political issue Interpersonal Talk Experiment.Discussion frequency. For each activity, please tell us how likely you are to take part in that activity. Extremely unlikely, Very unlikely, Somewhat unlikely, Neither unlikely nor likely, Somewhat likely, Very likely, or Extremely likely? • Talk about the government’s bailout of big companies with neighbors• Talk about the government’s bailout of big companies with friends • Talk about the government’s bailout of big companies with family Online interaction. For each activity, please tell us how likely you are to take part in that activity. Extremely unlikely, Very unlikely, Somewhat unlikely, Neither unlikely nor likely, Somewhat likely, Very likely, or Extremely likely? • Read or post a comment about the government’s bailout of big companies• Discuss the government’s bailout of big companies online with people over email, in chat rooms, using message boards, forums or instant messaging services• Forward any emails, audio or video concerning the government’s bailout of big companies Heterogeneous discussion. Now, we would like to ask you to express your own opinion on the government’s economic stimulus plan. Please indicate the extent to which you would agree or disagree with the same statement. There are seven numbers from 1 – 7, where 1 means Strongly disagree, and 7 means Strongly agree. • The government should expand the economic stimulus plan in order to address the current recession. Suppose that a friend you know very well (or a stranger you encounter at a social gathering) is arguing that the government should (or should not) expand the economic stimulus plan in order to address the current recession. How likely are you to have a discussion with that friend (or that stranger) on this matter? There are seven numbers from 1 – 7, where 1 means Extremely

Authors: Lee, Hoon.
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COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY
  30
Appendix A: Question Wording (Experiment and Survey)
Political Participation
Survey.
For each activity listed, please indicate your frequency of engagement during the past two 
months. None in last 2 monthsAbout once in last 2 monthsOnce or twice a monthEvery other 
week
Once a weekTwo-three times a weekAlmost every day, or Every day?
• Attended a political meeting, rally, or speech
• Contacted a public official or a political party
• Circulated a petition for a candidate or issue
• Worked on behalf of a social group or cause
Experiment.
For each activity, please tell us how likely you are to take part in that activity. Extremely 
unlikely
Very unlikelySomewhat unlikelyNeither unlikely nor likelySomewhat likelyVery 
likely
, or Extremely likely?
• Attend a political meeting, rally, or speech
• Contact a public official or a political party
• Display a bumper sticker or yard sign on a political issue
Interpersonal Talk
Experiment.
Discussion frequency.
For each activity, please tell us how likely you are to take part in that activity.  Extremely 
unlikely
Very unlikelySomewhat unlikelyNeither unlikely nor likelySomewhat likelyVery 
likely
, or Extremely likely?
• Talk about the government’s bailout of big companies with neighbors
• Talk about the government’s bailout of big companies with friends 
• Talk about the government’s bailout of big companies with family
Online interaction.
For each activity, please tell us how likely you are to take part in that activity.  Extremely 
unlikely
Very unlikelySomewhat unlikelyNeither unlikely nor likelySomewhat likelyVery 
likely
, or Extremely likely?
• Read or post a comment about the government’s bailout of big companies
• Discuss the government’s bailout of big companies online with people over email, in 
chat rooms, using message boards, forums or instant messaging services
• Forward any emails, audio or video concerning the government’s bailout of big 
companies
Heterogeneous discussion.
Now, we would like to ask you to express your own opinion on the government’s economic 
stimulus plan.  Please indicate the extent to which you would agree or disagree with the same 
statement.  There are seven numbers from 1 – 7, where 1 means Strongly disagree, and 7 means 
Strongly agree
.
• The government should expand the economic stimulus plan in order to address the 
current recession.
Suppose that a friend you know very well (or a stranger you encounter at a social gathering) is 
arguing that the government should (or should not) expand the economic stimulus plan in order 
to address the current recession.  How likely are you to have a discussion with that friend (or that 
stranger) on this matter?  There are seven numbers from 1 – 7, where 1 means Extremely 


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