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Communication Mediation Model of Late-Night Comedy
Unformatted Document Text:  COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY 4 conversations among family, friends, and co-workers on political participation . Mobilizing effects of frequent discussion may transpire by improving citizens’ efficacy and knowledge and by empowering them to share information, perceive common issues, and hear about recruiting opportunities . The size of a discussion network—i.e., “the number of people with whom an individual discusses politics” —is yet another important structural aspect that may prove beneficial for participatory democracy. The significance of a larger network was recognized as early as Granovetter’s idea of weak ties that an extended network refers to the increased number of weak ties that could help citizens assimilate skills and resources they may find useful for their participation. Numerous scholars observed that citizens entrenched in a more extensive network tended to show greater participatory orientations, even after controlling for the frequency of political discussion . Online interaction via web-based communication technologies such as e-mail, instant messaging, electronic bulletin boards, and online chats has further expanded the scope of political talk among citizens . Various modes of communication about politics via the Internet permit citizens to share their views, encounter opportunities for political engagement, and coordinate community activities. By reducing time and costs, these forms of online interaction have enlarged the benefits of offline discussion . Indeed, empirical evidence supports the constructive role of communicative behaviors on the Internet . In addition, we may investigate the potential consequences of interpersonal communication in light of the extent to which individuals are engaged in heterogeneous discussion. 2 However, sharp inconsistencies arise surrounding the role of heterogeneous discussion. Most notably, Mutz argued that “cross-cutting exposure” should predict the lower

Authors: Lee, Hoon.
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COMMUNICATION MEDIATION MODEL OF LATE-NIGHT COMEDY
  4
conversations among family, friends, and co-workers on political participation .  Mobilizing 
effects of frequent discussion may transpire by improving citizens’ efficacy and knowledge and 
by empowering them to share information, perceive common issues, and hear about recruiting 
opportunities .
The size of a discussion network—i.e., “the number of people with whom an individual 
discusses politics” —is yet another important structural aspect that may prove beneficial for 
participatory democracy.  The significance of a larger network was recognized as early as 
Granovetter’s  idea of weak ties that an extended network refers to the increased number of weak 
ties that could help citizens assimilate skills and resources they may find useful for their 
participation.  Numerous scholars observed that citizens entrenched in a more extensive network 
tended to show greater participatory orientations, even after controlling for the frequency of 
political discussion .
Online interaction via web-based communication technologies such as e-mail, instant 
messaging, electronic bulletin boards, and online chats has further expanded the scope of 
political talk among citizens .  Various modes of communication about politics via the Internet 
permit citizens to share their views, encounter opportunities for political engagement, and 
coordinate community activities.  By reducing time and costs, these forms of online interaction 
have enlarged the benefits of offline discussion .  Indeed, empirical evidence supports the 
constructive role of communicative behaviors on the Internet .  
In addition, we may investigate the potential consequences of interpersonal 
communication in light of the extent to which individuals are engaged in heterogeneous 
discussion.
2
  However, sharp inconsistencies arise surrounding the role of heterogeneous 
discussion.  Most notably, Mutz  argued that “cross-cutting exposure” should predict the lower 


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