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"They never do this to men": College women athletes' responses to sexualized images of professional female athletes
Unformatted Document Text:  McGinnis, L., Chun, S., & MCQuillan, J. (2003). A review of gendered consumption in sport and leisure. Academy of Marketing Science Review, (5). Messner, M.A., Cooky, C., Hextrum, R., and Nyad, D. (June 2010). Gender in televised sports: news and highlights shows 1989-2009. Center for Feminist Research, University of Southern California. Messner, M., Duncan, M., & Cooky, C. (2003). Silence, sports bras, and wrestling porn women in televised sports news and highlights shows. Journal of Sport and Social Issues 27. Nelson, M. (1998). I won. I'm sorry. Self. In . Retrieved March 8, 2011 from . Perotti, B. (2009). Children's perceptions of male and female athletes as presented in Sports Illustrated for kids. Unpublished manuscript, Honors College, University of Connecticut, Storrs, Connecticut. Retrieved February 14, 2011 from . Plymire, D. C., & Forman, P. J. (2000). Breaking the silence: lesbian fans, the internet, and the sexual politics of women's sport. International Journal of Sexuality & Gender Studies, 5(2), 141-153. Robertson, L. (August 1, 2001). Some advice for the WNBA's Lisa Harrison: don't trivialize progress by posing for Playboy. The Miami Herald, 1D. Ross, S. R., Ridinger, L. L., & Cuneen, J. (2009). Drivers to divas: Advertising images of women in motorsport. International Journal of Sports Marketing & Sponsorship 10(3), 204-214. Salwen, M. B., & Wood, N. (1994). Depictions of female athletes on Sports Illustrated covers, 1957-1989. Journal of Sport Behavior, 17(2), 98. Shugart, H. A. (2003). She shoots, she scores: Mediated construction of contemporary female athletes in coverage of the 1999 U.S. women's soccer team. Western Journal of Communication, 67(1), 1. Schur, E. M. (1983). Labeling women deviant: Gender, stigma, and social control. Philadelphia: Temple University Press. Sports Business Daily. (April 19, 2010). NBA’s revenue exceeds expectations. In . Retrieved March 20, 2011 from . Stamler, B. (August 9, 2000). Sex appeal still overpowers sports skill when it comes to the marketing of female athletes. In . Retrieved March 20, 2011 from Sullivan, R. (June 23, 1999). Goodbye to heroin chic. Now it's sexy to be strong. In Retrieved March 8, 2011 from,9171,991541-1,00.html . Theberge, N. (1985). Toward a feminist alternative to sport as a male preserve. Quest 37(2), 193- 202. Theberge, N. (1993). The construction of gender in sport: Women, coaching, and the naturalization of difference. Social Problems, 40(3), 301-313. Tuchman, G. (1978). The symbolic annihilation of women by the mass media. In Tuchman, G., Kaplan Daniels, A. and Benet, J. (Eds.), Hearth and home: images of women in the mass media. New York: Oxford University Press.

Authors: Everbach, Tracy. and Mumah, Jenny.
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McGinnis, L., Chun, S., & MCQuillan, J. (2003). A review of gendered consumption in sport and 
leisure. Academy of Marketing Science Review, (5).
Messner, M.A., Cooky, C., Hextrum, R., and Nyad, D. (June 2010). Gender in televised sports: 
news and highlights shows 1989-2009. Center for Feminist Research, University of 
Southern California. 
Messner, M., Duncan, M., & Cooky, C. (2003). Silence, sports bras, and wrestling porn women 
in televised sports news and highlights shows. Journal of Sport and Social Issues 27.
Nelson, M. (1998). I won. I'm sorry. Self. In 
. Retrieved 
March 8, 2011 from 
Perotti, B. (2009). Children's perceptions of male and female athletes as presented in Sports  
Illustrated for kids. Unpublished manuscript, Honors College, University of Connecticut, 
Storrs, Connecticut. Retrieved February 14, 2011 from 
Plymire, D. C., & Forman, P. J. (2000). Breaking the silence: lesbian fans, the internet, and the 
sexual politics of women's sport. International Journal of Sexuality & Gender Studies, 
(2), 141-153. 
Robertson, L. (August 1, 2001). Some advice for the WNBA's Lisa Harrison: don't trivialize 
progress by posing for Playboy. The Miami Herald, 1D.
Ross, S. R., Ridinger, L. L., & Cuneen, J. (2009). Drivers to divas: Advertising images of women 
in motorsport. International Journal of Sports Marketing & Sponsorship 10(3), 204-214. 
Salwen, M. B., & Wood, N. (1994). Depictions of female athletes on Sports Illustrated covers, 
1957-1989. Journal of Sport Behavior, 17(2), 98. 
Shugart, H. A. (2003). She shoots, she scores: Mediated construction of contemporary female 
athletes in coverage of the 1999 U.S. women's soccer team. Western Journal of 
Communication, 67
(1), 1. 
Schur, E. M. (1983). Labeling women deviant: Gender, stigma, and social control. Philadelphia: 
Temple University Press.
Sports Business Daily. (April 19, 2010). NBA’s revenue exceeds expectations. In 
. Retrieved March 20, 2011 from 
Stamler, B. (August 9, 2000). Sex appeal still overpowers sports skill when it comes to the 
marketing of female athletes. In 
. Retrieved March 20, 2011 from 
Sullivan, R. (June 23, 1999). Goodbye to heroin chic. Now it's sexy to be strong. In Retrieved March 8, 2011 from 
Theberge, N. (1985). Toward a feminist alternative to sport as a male preserve. Quest 37(2), 193-
Theberge, N. (1993). The construction of gender in sport: Women, coaching, and the 
naturalization of difference. Social Problems, 40(3), 301-313. 
Tuchman, G. (1978). The symbolic annihilation of women by the mass media. In Tuchman, G., 
Kaplan Daniels, A. and Benet, J. (Eds.), Hearth and home: images of women in the mass 
 New York: Oxford University Press.

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