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The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type
Unformatted Document Text:  SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs) The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type Hannah Kang Doctoral student College of Journalism and Communications University of Florida Gainesville, FL, 32611 Email : hannahkang ## email not listed ## Tel: 352-514-9124 Paper Presented in the Advertising Division, AEJMC, St. Louis, August, 2011 The influence of fear appeal on persuasion effect for skin cancer public service announcements (PSAs) according to fear message framing and fear type Abstract This study examined the impact of fear message framing and fear type in fear appeal on the persuasion effect of skin cancer public service announcement (PSA). To examine persuasion effects, this study used attitude toward advertising, attitude toward using tanning beds and

Authors: Kang, Hannah.
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SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
The influence of fear appeal on persuasion effects for skin cancer public service announcements 
(PSAs) according to fear message framing and fear type
Hannah Kang 
Doctoral student 
College of Journalism and Communications 
University of Florida 
Gainesville, FL, 32611 
Email : hannahkang ## email not listed ##
Tel: 352-514-9124
Paper Presented in the Advertising Division, AEJMC, St. Louis, August, 2011
The influence of fear appeal on persuasion effect for skin cancer public service 
announcements (PSAs) according to fear message framing and fear type
Abstract
This study examined the impact of fear message framing and fear type in fear appeal on 
the persuasion effect of skin cancer public service announcement (PSA). To examine persuasion 
effects,   this   study  used   attitude   toward   advertising,   attitude   toward   using   tanning   beds   and 


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