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The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type
Unformatted Document Text:  SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs) together, this study suggests guidelines for improvement toward more persuasive skin cancer PSAs. Moreover, other studies about PSAs of other topics, not limited on the skin cancer are also needed. References Abroms, L., Jorgensen, C. M., Southwell, B. G., Geller, A. C., & Emmons, K. M. (2003). Gender differences in young adults’ beliefs about sunscreen use. Health Education & Behavior, 30(1), 29-43.

Authors: Kang, Hannah.
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together, this study suggests guidelines for improvement toward more persuasive skin cancer 
PSAs. Moreover, other studies about PSAs of other topics, not limited on the skin cancer are also 
Abroms, L., Jorgensen, C. M., Southwell, B. G., Geller, A. C., & Emmons, K. M. (2003). Gender 
differences in young adults’ beliefs about sunscreen use. Health Education & Behavior, 
30(1), 29-43.

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