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The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type
Unformatted Document Text:  SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs) Koh, H. K., & Geller, A. C. (1995). Melanoma control in the United States: Current status. Recent Results Cancer Research, 139, 215-224. Levanthal, H. & Trembly, G. (1968). Negative emotions and persuasion. Journal of Personality, 36(1), 154-168. Maddux , J. E.,& Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19, 469- 479. Maheswaran, D., & Meyers-Levy, J. (1990). The influence of message framing and issue involvement. Journal of Marketing Research, 27(3), 361-367. Mahler, H. I. M., Fitzpatrick, B., Parker, P., & Lapin, A. (1997). The relative effects of a health- based versus an appearance-based intervention designed to increase sunscreen use. American Journal of Health Promotion, 11(6), 426-429. Mahler, H. I. M., Kulik, J. A., Harrell, J., Correa, A., Gibbons, F., & Gerrard, M. (2005). Effects of UV photographs, photoaging information, and use of sunless tanning lotion on sun protection behaviors. Arch Dermatol, 141(3), 373-380. Meyerowitz, B. E., & Chaiken, S. (1987). The effect of message framing on breast self- examination attitudes, intentions, and behavior. Journal of Personality and Social Psychology, 52(3), 500-510. Miller, N. E. (1948). Studies of fear as acquirable drive: Fear as motivation and fear reduction as reinforcement in the learning of new response. Journal of Experimental Psychology, 38, 89-101. Monfrecola, G., Fabbrocini, G., Posteraro, G., & Pini, D. (2000). What do young people think about the dangers of sunbathing, skin cancer and sunbeds? A questionnaire survey among italians. Photodermatology, Photoimmunology & Photomedicine, 16(1), 15-18. Pechmann, C., Zhao, G., Goldberg, M. E., & Reibling, E. T. (2003). What to convey in antismoking advertisements for adolescents: The use of protection motivation theory to identify effective message themes. Journal of Marketing, 67(2), 1-18. Ries, L., Harkins, D., Krapcho, M., & et al. (2007). Seer cancer statistics review, 1975-2004: Bethesda, MD: National Cancer Institute.

Authors: Kang, Hannah.
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SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
Koh, H. K., & Geller, A. C. (1995). Melanoma control in the United States: Current status. 
Recent Results Cancer Research, 139, 215-224.
Levanthal, H. & Trembly, G. (1968). Negative emotions and persuasion. Journal of Personality
36(1), 154-168.
Maddux , J. E.,& Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory 
of fear appeals and attitude change. Journal of Experimental Social Psychology, 19, 469-
479.
Maheswaran,   D.,   &   Meyers-Levy,   J.   (1990).   The   influence   of   message   framing   and   issue 
involvement. Journal of Marketing Research, 27(3), 361-367.
Mahler, H. I. M., Fitzpatrick, B., Parker, P., & Lapin, A. (1997). The relative effects of a health-
based   versus   an   appearance-based   intervention   designed   to   increase   sunscreen   use. 
American Journal of Health Promotion, 11(6), 426-429. 
Mahler, H. I. M., Kulik, J. A., Harrell, J., Correa, A., Gibbons, F., & Gerrard, M. (2005). Effects 
of UV photographs, photoaging information, and use of sunless tanning lotion on sun 
protection behaviors. Arch Dermatol, 141(3), 373-380.
Meyerowitz,   B.   E.,   &   Chaiken,   S.   (1987).   The   effect   of   message   framing   on   breast   self-
examination   attitudes,   intentions,   and   behavior.  Journal   of   Personality   and   Social  
Psychology, 52(3), 500-510.
Miller, N. E. (1948). Studies of fear as acquirable drive: Fear as motivation and fear reduction as 
reinforcement in the learning of new response. Journal of Experimental Psychology, 38, 
89-101.
Monfrecola, G., Fabbrocini, G., Posteraro, G., & Pini, D. (2000). What do young people think 
about the dangers of sunbathing, skin cancer and sunbeds? A questionnaire survey among 
italians. Photodermatology, Photoimmunology & Photomedicine, 16(1), 15-18.
Pechmann,   C.,   Zhao,   G.,   Goldberg,   M.   E.,   &   Reibling,   E.   T.   (2003).   What   to   convey   in 
antismoking advertisements for adolescents: The use of protection motivation theory to 
identify effective message themes. Journal of Marketing, 67(2), 1-18.
Ries, L., Harkins, D., Krapcho, M., &  et al. (2007).  Seer cancer statistics review, 1975-2004
Bethesda, MD: National Cancer Institute.


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