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The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type
Unformatted Document Text:  SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs) Robberson, M. R., & Rogers, R. W. (1988), Beyond Fear Appeals: Negative and Positive Persuasive Appeals to Health and Self-Esteem. Journal of Applied Social Psychology, 18: 277–287. Rogers, R.W. (1983). Cognitive and physiological processes in fear appeals and attitude change: A revised theory of protection motivation. In J. T. Cacioppo, R. E. Petty (Eds.). Social Psychophysiology (pp.153-176). New York: Guilford Press. Schoenbachler, D. D., & Wittler, T. E. (1996).Adolescent processing of social and physical communications. Journal of Advertising, 25 (4), 37-54. Spielberger, C. D., Gorsuch, R. L., & Lushene, R. E. (1970). STAI manual for the state-trait anxiety inventory. Consulting Psychologists Press. Synder, M. (1974). The self-monitoring of expressive behavior. Journal of Consumer Research, 8, 409-418. Tanner, J. F., Hunt, J. B. & Eppright, D. R. (1991). The protection motivation model: A normative model of fear appeal, Journal of Marketing, 55(3), 36-46. Unger, L.S. & J.M. Stearns. (1983). The use of fear and guilt messages in television advertising: Issues and evidence. In P.E. Murphy & G.R. Laczniak (Eds), American marketing association educators’ proceedings (pp. 16–20). Chicago: American Marketing Association. Witte, K. (1992). The role of threat and efficacy in AIDS prevention. International Quarterly of Community Health Education, 12(3), 225-249. Witte, K. (1994). Fear control and danger control: A test of the extended parallel process model (EPPM). Communication Monographs, 61, 113-134. Witte, K. (1995). Generating effective risk messages: How scary should your risk communication be? In B. R. Burleson (Eds.), Communication yearbook 18 (pp. 229-254). Thousand Oaks, CA: Sage. Witte, K., Meyer, G., & Martell, D. (2001). Effective health risk messages: A step-by-step guide. Thousand Oaks, California: Sage.

Authors: Kang, Hannah.
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SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
Robberson,   M.   R.,   &   Rogers,   R.   W.   (1988),   Beyond   Fear  Appeals:   Negative   and   Positive 
Persuasive Appeals to Health and Self-Esteem.  Journal of Applied Social Psychology
18: 277–287. 
Rogers, R.W. (1983). Cognitive and physiological processes in fear appeals and attitude change: 
A revised theory of protection motivation. In J. T. Cacioppo, R. E. Petty (Eds.). Social 
Psychophysiology (pp.153-176). New York: Guilford Press.
Schoenbachler,  D. D.,  & Wittler, T.  E. (1996).Adolescent  processing of  social  and  physical 
communications. Journal of Advertising, 25 (4), 37-54.
Spielberger, C. D., Gorsuch, R. L., & Lushene, R. E. (1970).  STAI manual for the state-trait  
anxiety inventory. Consulting Psychologists Press.
Synder, M. (1974). The self-monitoring of expressive behavior. Journal of Consumer Research
8, 409-418.
Tanner,   J.   F.,   Hunt,   J.   B.   &   Eppright,   D.   R.   (1991).   The   protection   motivation   model:  A 
normative model of fear appeal, Journal of Marketing, 55(3), 36-46.
Unger, L.S. & J.M. Stearns. (1983). The use of fear and guilt messages in television advertising: 
Issues   and   evidence.   In   P.E.   Murphy   &   G.R.   Laczniak   (Eds),  American   marketing 
association   educators’   proceedings  (pp.   16–20).   Chicago:   American   Marketing 
Association.
Witte, K. (1992). The role of threat and efficacy in AIDS prevention. International Quarterly of 
Community Health Education, 12(3), 225-249.
Witte, K. (1994). Fear control and danger control: A test of the extended parallel process model 
(EPPM). Communication Monographs, 61, 113-134.
Witte,   K.   (1995).   Generating   effective   risk   messages:   How   scary   should   your   risk 
communication be? In B. R. Burleson (Eds.), Communication yearbook 18 (pp. 229-254). 
Thousand Oaks, CA: Sage.
Witte, K., Meyer, G., & Martell, D. (2001). Effective health risk messages: A step-by-step guide. 
Thousand Oaks, California: Sage.


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