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The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type
Unformatted Document Text:  SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs) Table 1: Mean scores (standard deviations) of attitude toward advertising according to fear message framing and fear type Message Framing Negative Positive Fear Type Health risk 4.4067 (1.336) 4.4176 (1.169) 4.4125(1.240) Social risk 4.0706 (1.595) 3.3059 (1.610) 3.6882(1.637) Total 4.2281 (1.478) 3.8618 (1.504)

Authors: Kang, Hannah.
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SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
Table 1: Mean scores (standard deviations) of attitude toward advertising according to fear 
message framing and fear type
Message  Framing
Negative
Positive
Fear 
Type
Health risk
4.4067
(1.336)
4.4176
(1.169)
4.4125(1.240)
Social risk
4.0706
(1.595)
3.3059
(1.610)
3.6882(1.637)
Total
4.2281
(1.478)
3.8618
(1.504)


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