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The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type
Unformatted Document Text:  SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs) 4.0394(1.497) Table 2: Effects of fear message framing and fear type on attitude toward advertising source Sum of Squares df Mean Square F Sig. Message framing (A) 4.673 1 4.673 2.245 .136 Fear type (B) 17.243 1 17.243 8.285 .005 * A X B 4.949 1 4.949 2.378 .126 Error 266.397 128 2.081 Total 2447.440 132 Table3: Effects of fear message framing and fear type on attitude toward using tanning beds or sunbathing source Sum of Squares df Mean Square F Sig. Message .014 1 .014 .010 .919

Authors: Kang, Hannah.
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SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
4.0394(1.497)
Table 2: Effects of fear message framing and fear type on attitude toward advertising
source
Sum of 
Squares
df
Mean Square
F
Sig.
Message 
framing (A)
4.673
1
4.673
2.245
.136
Fear type (B)
17.243
1
17.243
8.285
.005 *
A X B
4.949
1
4.949
2.378
.126
Error
266.397
128
2.081
Total
2447.440
132
Table3: Effects of fear message framing and fear type on attitude toward using tanning 
beds or sunbathing
source
Sum of 
Squares
df
Mean Square
F
Sig.
Message 
.014
1
.014
.010
.919


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