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The influence of fear appeal on persuasion effects for skin cancer public service announcements (PSAs) according to fear message framing and fear type
Unformatted Document Text:  SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs) framing (A) Fear type (B) .103 1 .103 .076 .784 A X B 5.035 1 5.035 3.708 .05* Error 173.813 128 1.358 Total 1463.640 132 Figure 1: Interaction among fear message framing and fear type, on attitude toward using tanning beds or sunbathing (A x B) Table 4: Effects of fear message framing and fear type on behavioral intention source Sum of Squares df Mean Square F Sig. Message framing (A) 6.721 1 6.721 2.436 .121 Fear type (B) .053 1 .053 .019 .890 A X B 12.994 1 12.994 4.710 .032* Error 353.131 128 2.759 Total 4899.000 132 Figure 2: Interaction among fear message framing and fear type on behavioral intention(A x B)

Authors: Kang, Hannah.
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SKIN CANCER PUBLIC SERVICE ANNOUNCEMENTS (PSAs)
framing (A)
Fear type (B)
.103
1
.103
.076
.784
A X B
5.035
1
5.035
3.708
.05*
Error
173.813
128
1.358
Total
1463.640
132
Figure 1: Interaction among fear message framing and fear type, on attitude toward using 
tanning beds or sunbathing (A x B)
Table 4: Effects of fear message framing and fear type on behavioral intention
source
Sum of 
Squares
df
Mean Square
F
Sig.
Message 
framing (A)
6.721
1
6.721
2.436
.121
Fear type (B)
.053
1
.053
.019
.890
A X B
12.994
1
12.994
4.710
.032*
Error
353.131
128
2.759
Total
4899.000
132
Figure 2: Interaction among fear message framing and fear type on behavioral intention
(A x B)


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