Citation

Third-Person Effect and Rectifying Behaviors: Studying Antisocial and Prosocial Online Messages of Youth Drug Abuse

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Abstract:

This study examined third-person perceptions for two types of online messages, the antisocial drug-encouraging messages and the prosocial anti-youth drug abuse messages, and their relationship with three types of rectifying behaviors, restrictive, corrective and promotional. While the perceptual gap of antisocial online messages significantly predicted three types of rectifying behaviors, that of prosocial messages failed. Instead, perceived effect of prosocial messages on the self significantly predicted higher likelihood of rectifying behaviors. Perceived effects of antisocial messages on the self and on others were also significant in predicting rectifying behaviors. This study thus calls for more investigation on perceived effects on the self, especially for prosocial messages. Examination of the target corollary was contrary to previous findings, showing that perceived exposure of others to prosocial messages was a significant predictor to behaviors. This points to more explorations on the role of perceived exposure to prosocial messages in the behavioral component.

Most Common Document Word Stems:

messag (169), behavior (163), perceiv (138), effect (136), drug (127), other (86), self (72), abus (71), rectifi (70), tpe (65), internet (53), signific (49), anti (49), use (47), exposur (47), person (46), p (44), studi (41), third (40), youth (39), antisoci (37),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p519924_index.html
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MLA Citation:

Leung, Wan Chi. "Third-Person Effect and Rectifying Behaviors: Studying Antisocial and Prosocial Online Messages of Youth Drug Abuse" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p519924_index.html>

APA Citation:

Leung, W. , 2011-08-10 "Third-Person Effect and Rectifying Behaviors: Studying Antisocial and Prosocial Online Messages of Youth Drug Abuse" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p519924_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined third-person perceptions for two types of online messages, the antisocial drug-encouraging messages and the prosocial anti-youth drug abuse messages, and their relationship with three types of rectifying behaviors, restrictive, corrective and promotional. While the perceptual gap of antisocial online messages significantly predicted three types of rectifying behaviors, that of prosocial messages failed. Instead, perceived effect of prosocial messages on the self significantly predicted higher likelihood of rectifying behaviors. Perceived effects of antisocial messages on the self and on others were also significant in predicting rectifying behaviors. This study thus calls for more investigation on perceived effects on the self, especially for prosocial messages. Examination of the target corollary was contrary to previous findings, showing that perceived exposure of others to prosocial messages was a significant predictor to behaviors. This points to more explorations on the role of perceived exposure to prosocial messages in the behavioral component.


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