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Gender and Racial Source Bias in Sports Illustrated Kids, 2000-2009
Unformatted Document Text:  Gender and Racial Source Bias in Sports Illustrated Kids 11 36.8% and 41%, respectively. The only category that the African race (66 sources and 51 articles) outnumbered the European race (60 sources and 43 articles) was in the teammate type of source category. In the coaching category, Africans were sourced in 19 articles, Asians in 4 articles, Europeans in 66 articles, and Hispanics in one article. Of the articles sourcing coaches, European coaches were sourced in an overwhelming 69.5% of articles compared with 20% of articles sourcing African coaches, 4.2% of articles sourcing Asian coaches, and only 1.1% of articles sourcing Hispanic coaches with the remaining 5.2% of articles sourcing indeterminable female coaches. When comparing the number of paragraphs attributed to these different types of sources, the largest amount of print space was given to African male athlete sources with 4,276 paragraphs (20.8%) followed closely by European male athlete, administrative, and coach sources with 3,482 paragraphs (17%), 1,884 paragraphs (9.2%) and 1,498 paragraphs (7.3%). African and European male teammate sources were fairly equivalent with 1,026 paragraphs (5.0%) and 1,005 paragraphs (4.9%), respectively (see Table 3). RQ4. What relationship is present between the dominant subject of the feature article and the race and gender of the type of sources (athlete, coach, administrator/management, teammate, relative, fan, other or SIK only) used? Table 4 displays the gender and race of the dominant subject when it was an athlete in relation to the gender and race of the type of source used in a feature article. Overall, women represent sources in only 19.3% of the articles, compared with 80.7% of articles that contain men as sources. Generally, the results indicated that the gender and race of the source matched up with the race and gender of the dominant subject. For example, in a December 2004 article about Dwyane Wade, an African male basketball

Authors: Furrow, Ashley.
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Gender and Racial Source Bias in Sports Illustrated Kids
11
36.8% and 41%, respectively.  The only category that the African race (66 sources and 51 
articles) outnumbered the European race (60 sources and 43 articles) was in the teammate 
type of source category.  In the coaching category, Africans were sourced in 19 articles, 
Asians in 4 articles, Europeans in 66 articles, and Hispanics in one article.  Of the articles 
sourcing coaches, European coaches were sourced in an overwhelming 69.5% of articles 
compared with 20% of articles sourcing African coaches, 4.2% of articles sourcing Asian 
coaches, and only 1.1% of articles sourcing Hispanic coaches with the remaining 5.2% of 
articles sourcing indeterminable female coaches.  When comparing the number of 
paragraphs attributed to these different types of sources, the largest amount of print space 
was given to African male athlete sources with 4,276 paragraphs (20.8%) followed 
closely by European male athlete, administrative, and coach sources with 3,482 
paragraphs (17%), 1,884 paragraphs (9.2%) and 1,498 paragraphs (7.3%). African and 
European male teammate sources were fairly equivalent with 1,026 paragraphs (5.0%) 
and 1,005 paragraphs (4.9%), respectively (see Table 3).
RQ4. What relationship is present between the dominant subject of the feature 
article and the race and gender of the type of sources (athlete, coach, 
administrator/management, teammate, relative, fan, other or SIK only) used?
Table 4 displays the gender and race of the dominant subject when it was an 
athlete in relation to the gender and race of the type of source used in a feature article. 
Overall, women represent sources in only 19.3% of the articles, compared with 80.7% of 
articles that contain men as sources.  Generally, the results indicated that the gender and 
race of the source matched up with the race and gender of the dominant subject.  For 
example, in a December 2004 article about Dwyane Wade, an African male basketball 


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