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Gender and Racial Source Bias in Sports Illustrated Kids, 2000-2009
Unformatted Document Text:  Gender and Racial Source Bias in Sports Illustrated Kids 14 then you have little chance to become an administrator or manager in sports. Further, none of these types of sources were Asian. So when female athletes can no longer play college or professional sports after a lifetime of training and, since the U.S. doesn’t have many viable professional opportunities for women, what are their options in the sports environment? According to the sources in SIK, women in sports administration positions do not exist and opportunities for women as coaches are limited. However, considering that the only category where female sources outnumbered men was as a relative of the athlete, there is always the opportunity for female athletes to become mothers and then, be sourced in sports articles. The only category with an equivalency to European male sources occurred in the teammate category where African males sources received equal coverage. Also, there was a balance between African and European male athlete sources that was not present between African and European female athlete sources. African women were used far more than European women as a teammate source, which suggests that European women are viewed as strong and self-assured with a sense of individualism unlike African women who need the support of a team environment. In SIK, women are continually underrepresented in every major aspect of the magazine with a lack of women depicted in editorial and advertising photographs and a lack of women used as dominant subjects and sources in the feature articles, which are the longest and most in depth text found in the magazine. Even when the dominant subject of an article was female, the text often emphasized the athlete’s femininity. For example, a feature on Tara Nott, an Olympic weightlifter, began with “It's easy to tell that Tara Nott is an athlete. At 5'1" and 105 pounds, she is fit and muscular. But what type of athlete is she? Gymnast? Jockey? The

Authors: Furrow, Ashley.
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Gender and Racial Source Bias in Sports Illustrated Kids
14
then you have little chance to become an administrator or manager in sports.  Further, 
none of these types of sources were Asian.  So when female athletes can no longer play 
college or professional sports after a lifetime of training and, since the U.S. doesn’t have 
many viable professional opportunities for women, what are their options in the sports 
environment? According to the sources in SIK, women in sports administration positions 
do not exist and opportunities for women as coaches are limited.  However, considering 
that the only category where female sources outnumbered men was as a relative of the 
athlete, there is always the opportunity for female athletes to become mothers and then, 
be sourced in sports articles.
The only category with an equivalency to European male sources occurred in the 
teammate category where African males sources received equal coverage.  Also, there 
was a balance between African and European male athlete sources that was not present 
between African and European female athlete sources. African women were used far 
more than European women as a teammate source, which suggests that European women 
are viewed as strong and self-assured with a sense of individualism unlike African 
women who need the support of a team environment. In SIK, women are continually 
underrepresented in every major aspect of the magazine with a lack of women depicted in 
editorial and advertising photographs and a lack of women used as dominant subjects and 
sources in the feature articles, which are the longest and most in depth text found in the 
magazine. Even when the dominant subject of an article was female, the text often 
emphasized the athlete’s femininity.  For example, a feature on Tara Nott, an Olympic 
weightlifter, began with “It's easy to tell that Tara Nott is an athlete. At 5'1" and 105 
pounds, she is fit and muscular. But what type of athlete is she? Gymnast? Jockey? The 


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