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Gender and Racial Source Bias in Sports Illustrated Kids, 2000-2009
Unformatted Document Text:  Gender and Racial Source Bias in Sports Illustrated Kids 9 a high of 100% on issue date, article title, page article starts on, and length of article. The overall percentage of agreement was 97.3% for this study. RESULTS RQ1. What gender or racial differences exist related to the subject of the article? Athletes were the most frequent dominant subject of feature articles in SIK with 237 articles (64.9%) containing 4,897 paragraphs (60.6%). Articles featuring men as the dominant subject were found to vastly outnumber those featuring women by a ratio of nearly 4 to 1 (78.9% to 21.1%). When featuring a specific team in SIK articles, men’s sports teams were six times more likely to be the dominant subject than were women’s sports teams, where 18.2% of the articles featured men’s teams and 3.2% of the articles featured women’s teams. European athletes (37.6%) were more often used as the dominant subject than any other race followed by African athletes (27.4% of all subjects). Asian and Hispanic athletes accounted for 1.4% and 2.5% of all dominant subjects, respectively (see Table 1). RQ2. What gender differences are conveyed through the overall number of female and male sources used? What racial differences are conveyed through the overall number of sources used? Articles using men as sources vastly outnumber those using women as sources by a ratio of more than 5 to 1 (84.1% to 15.9%). This study found that SIK relied heavily on male sources, whereas female sources were seldom included. European men were found to be the most prevalent source used in SIK feature articles with 412 sources (42.7%) followed by African men with 296 sources (30.6%). Europeans dominated the number of sources (488), number of articles (310), and number of paragraphs (9,981) in the articles

Authors: Furrow, Ashley.
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Gender and Racial Source Bias in Sports Illustrated Kids
9
a high of 100% on issue date, article title, page article starts on, and length of article.  The 
overall percentage of agreement was 97.3% for this study.
RESULTS
RQ1. What gender or racial differences exist related to the subject of the article? 
Athletes were the most frequent dominant subject of feature articles in SIK with 
237 articles (64.9%) containing 4,897 paragraphs (60.6%).  Articles featuring men as the 
dominant subject were found to vastly outnumber those featuring women by a ratio of 
nearly 4 to 1 (78.9% to 21.1%). When featuring a specific team in SIK articles, men’s 
sports teams were six times more likely to be the dominant subject than were women’s 
sports teams, where 18.2% of the articles featured men’s teams and 3.2% of the articles 
featured women’s teams.  European athletes (37.6%) were more often used as the 
dominant subject than any other race followed by African athletes (27.4% of all subjects). 
Asian and Hispanic athletes accounted for 1.4% and 2.5% of all dominant subjects, 
respectively (see Table 1).
  
RQ2. What gender differences are conveyed through the overall number of female 
and male sources used? What racial differences are conveyed through the overall 
number of sources used?
Articles using men as sources vastly outnumber those using women as sources by 
a ratio of more than 5 to 1 (84.1% to 15.9%).  This study found that SIK relied heavily on 
male sources, whereas female sources were seldom included.  European men were found 
to be the most prevalent source used in SIK feature articles with 412 sources (42.7%) 
followed by African men with 296 sources (30.6%).  Europeans dominated the number of 
sources (488), number of articles (310), and number of paragraphs (9,981) in the articles 


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