Citation

Perceived Media Bias and Cable News Branding: The Effects of Diversification in the Marketplace of Information

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Abstract:

This study measured perceptions of bias in differentiated news outlets CNN, MSNBC, and the Fox News Channel. An experiment was conducted utilizing an unbiased news article and the cable network logos, serving as cues for potential perceptions of bias. Participants had distinct perceptions of each of the networks, which often differed among partisans. However, neither personal ideology nor perceptions of the cued networks affected perceptions of the experimental article, which was overwhelmingly perceived as unbiased.

Most Common Document Word Stems:

news (176), bias (158), media (121), perceiv (114), network (103), liber (95), percept (79), conserv (77), cabl (72), ideolog (68), fox (64), articl (61), msnbc (55), cnn (52), brand (49), particip (44), among (35), journal (34), research (33), watch (33), partisan (32),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p519950_index.html
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MLA Citation:

McLemore, Dylan. "Perceived Media Bias and Cable News Branding: The Effects of Diversification in the Marketplace of Information" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p519950_index.html>

APA Citation:

McLemore, D. , 2011-08-10 "Perceived Media Bias and Cable News Branding: The Effects of Diversification in the Marketplace of Information" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p519950_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study measured perceptions of bias in differentiated news outlets CNN, MSNBC, and the Fox News Channel. An experiment was conducted utilizing an unbiased news article and the cable network logos, serving as cues for potential perceptions of bias. Participants had distinct perceptions of each of the networks, which often differed among partisans. However, neither personal ideology nor perceptions of the cued networks affected perceptions of the experimental article, which was overwhelmingly perceived as unbiased.


Similar Titles:
Partisans and Controversial News Online: Comparing Perceptions of Bias and Credibility in News From Blogs Versus Mainstream Media

Predictors of Online News Use: Perceived Bias of Traditional Media and Preference for Partisan News

Do liberals watch liberal media and conservatives watch conservative media? A survey of media use and political attitudes.


 
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