Citation

"Race Conference Meets In Atlanta": Public Relations for the NAACP's First Conference in the South, 1920

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Abstract:

Since its founding in 1909, the NAACP employed a number of public relations strategies and tactics to communicate its primary objective, which was: “to uplift the Negro men and women of this country by securing for them the complete enjoyment of their rights as citizens, justice in the courts, and equal opportunities in every economic, social, and political endeavor in the United States” More specifically, the NAACP wanted to “stamp out the evils of race prejudice practiced against the Negro in America in the form of lynching, disfranchisement, Jim-Crowism, unequal industrial and educational opportunities, and other such disabilities.” In 1920, the NAACP decided to hold its first conference in the south. The NAACP believed its first conference in the South, to be held in Atlanta, would be a watershed moment, and its leaders wanted to ensure that it was effectively employing public relations for the conference to further its cause.
This study explores how the NAACP used public relations for its eleventh annual conference, and how those public relations activities fit within previously linear models of public relations history.

Most Common Document Word Stems:

public (165), naacp (128), confer (108), relat (101), atlanta (66), bernay (55), press (50), 1920 (49), associ (44), p (43), white (37), ibid (36), may (36), negro (35), new (31), annual (31), report (30), southern (29), color (29), american (27), york (27),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p520008_index.html
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MLA Citation:

Hill, Denise. ""Race Conference Meets In Atlanta": Public Relations for the NAACP's First Conference in the South, 1920" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520008_index.html>

APA Citation:

Hill, D. , 2011-08-10 ""Race Conference Meets In Atlanta": Public Relations for the NAACP's First Conference in the South, 1920" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520008_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Since its founding in 1909, the NAACP employed a number of public relations strategies and tactics to communicate its primary objective, which was: “to uplift the Negro men and women of this country by securing for them the complete enjoyment of their rights as citizens, justice in the courts, and equal opportunities in every economic, social, and political endeavor in the United States” More specifically, the NAACP wanted to “stamp out the evils of race prejudice practiced against the Negro in America in the form of lynching, disfranchisement, Jim-Crowism, unequal industrial and educational opportunities, and other such disabilities.” In 1920, the NAACP decided to hold its first conference in the south. The NAACP believed its first conference in the South, to be held in Atlanta, would be a watershed moment, and its leaders wanted to ensure that it was effectively employing public relations for the conference to further its cause.
This study explores how the NAACP used public relations for its eleventh annual conference, and how those public relations activities fit within previously linear models of public relations history.


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