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Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students

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Abstract:

The indulgence in social networking sites (SNS) among college students has drawn scholars’ attention and research interest. But who the heavy users of SNS among college students are and how SNS use in relation to cellular phone text messaging use, another popular medium, has not been studied. Based on a survey on 476 college students from 24 classes in a public university, this study focused on sociability gratifications and information searching gratifications with behavioral indicators as predictors of SNS use and examined their relationship between SNS usage and with text messaging use. Specifically, this study examined (1) the demographic predictors of college students’ SNS usage, (2) how sociability gratifications and information seeking gratification contribute to college students’ SNS usage, and (3) the relationship between college students’ cell phone usage and SNS usage. Results show a complementary relationship between SNS use and text-messaging use. Heavy users of SNS are most likely to be females and minority students and those who relied on SNS as a news medium.

Most Common Document Word Stems:

sns (150), student (103), use (101), gratif (91), social (71), usag (60), news (56), colleg (56), user (47), friend (46), studi (45), media (44), network (40), communic (38), differ (34), site (33), sociabl (33), time (33), raack (32), inform (31), signific (26),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p520046_index.html
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MLA Citation:

Fang, Ling. and Ha, Louisa. "Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520046_index.html>

APA Citation:

Fang, L. and Ha, L. , 2011-08-10 "Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520046_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The indulgence in social networking sites (SNS) among college students has drawn scholars’ attention and research interest. But who the heavy users of SNS among college students are and how SNS use in relation to cellular phone text messaging use, another popular medium, has not been studied. Based on a survey on 476 college students from 24 classes in a public university, this study focused on sociability gratifications and information searching gratifications with behavioral indicators as predictors of SNS use and examined their relationship between SNS usage and with text messaging use. Specifically, this study examined (1) the demographic predictors of college students’ SNS usage, (2) how sociability gratifications and information seeking gratification contribute to college students’ SNS usage, and (3) the relationship between college students’ cell phone usage and SNS usage. Results show a complementary relationship between SNS use and text-messaging use. Heavy users of SNS are most likely to be females and minority students and those who relied on SNS as a news medium.


Similar Titles:
College Students’ Motives for Using Social Network Sites and Their Relationships to Users’ Personality Traits

Facebook “Friends”: Effects of Social Networking Site Intensity, Social Capital Affinity, and Flow on Knowledge-Gain

Different News Media, Different News Seeking Behaviors: Identifying College Students’ Patterns of News Media Use


 
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