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Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students
Unformatted Document Text:    10 messages between Twitter users mediate this relationship. Raacke & Bonds-Raacke (2008) also demonstrated that one reason participants might be spending so much time per day on their accounts is the number of friends they have linked to their account. Therefore, in this study, the number of friends was adopted to measure sociability gratification and to explain heavy use of SNS by sociability gratification. The following is the first hypothesis:   H1: Students with more friends in SNS are more likely to spend more time on SNS. Cellular Phone Text-Messaging and SNS Use   This rise of SNS is accompanied by the increasing ubiquity of cellular phones among  the  college  student  population. Considering  college  students’  heavy  usage  of  SNS  and  mobile  phone  as  well  as  the  underlying  common  sociability  gratification,  it  is  worth  investigating  the  whether  the  relationship  between  SNS  and  cell  phone  usage  is  complementary  or  substituting  to  each  other.  A  similar  study  conducted  by  Quan‐Haase  and  Young  (2010)  compared  the  gratifications  obtained  from  Facebook  with  those  from  instant messaging and showed that Facebook is about having fun and knowing about the  social  activities  occurring  in  one’s  social  network,  whereas  instant  messaging  is  geared  more  toward  relationship  maintenance  and  development.  Furthermore,  they  suggested  a  higher  interactivity  gratification  of  Facebook  than  IM.  IM  mainly  provides  a  two‐way  synchronous communication while Facebook offers an asynchronous interactive platform.  In this study, cell phone usage especially text-messaging (SMS) and its relation to SNS usage were also examined because text-messaging is a competitive provider of the sociability gratification to college students, especially with the posting on SNS and the text messaging function are very similar in format and provide similar gratification. Based on the findings of Quan‐Haase  and  Young’s study, a positive complementary relationship between SNS and SMS

Authors: Fang, Ling. and Ha, Louisa.
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10
messages between Twitter users mediate this relationship. Raacke & Bonds-Raacke (2008) also 
demonstrated that one reason participants might be spending so much time per day on their 
accounts is the number of friends they have linked to their account. Therefore, in this study, the 
number of friends was adopted to measure sociability gratification and to explain heavy use of 
SNS by sociability gratification. The following is the first hypothesis:
 
H1: Students with more friends in SNS are more likely to spend more time on SNS. 
Cellular Phone Text-Messaging and SNS Use 
 
This rise of SNS is accompanied by the increasing ubiquity of cellular phones among 
the  college  student  population.  Considering  college  students’  heavy  usage  of  SNS  and 
mobile  phone  as  well  as  the  underlying  common  sociability  gratification,  it  is  worth 
investigating  the  whether  the  relationship  between  SNS  and  cell  phone  usage  is 
complementary  or  substituting  to  each  other.  A  similar  study  conducted  by  Quan‐Haase 
and  Young  (2010)  compared  the  gratifications  obtained  from  Facebook  with  those  from 
instant messaging and showed that Facebook is about having fun and knowing about the 
social  activities  occurring  in  one’s  social  network,  whereas  instant  messaging  is  geared 
more  toward  relationship  maintenance  and  development.  Furthermore,  they  suggested  a 
higher  interactivity  gratification  of  Facebook  than  IM.  IM  mainly  provides  a  two‐way 
synchronous communication while Facebook offers an asynchronous interactive platform. 
In this study, cell phone usage especially text-messaging (SMS) and its relation to SNS usage 
were also examined because text-messaging is a competitive provider of the sociability 
gratification to college students, especially with the posting on SNS and the text messaging 
function are very similar in format and provide similar gratification. Based on the findings of 
Quan‐Haase  and  Young’s study, a positive complementary relationship between SNS and SMS 


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