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Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students
Unformatted Document Text:    12 seeking tool and tested the relationship between information seeking gratification and SNS usage: H3a: Students who follow Twitter or Facebook news feed for breaking news spend more time on SNS than those who do not. H3b: Students who read soft news forwarded by friends spend more time on SNS than those who do not. H3c: Students who read political and social news forwarded by friends spend more time on SNS than those who do not. H3d: Students who read personal or family news forwarded by friends spend more time on SNS than those who do not. Research Method This study is based on a web survey of a public university in the Midwest from October 2010 to December 2010. To recruit participants with a variety of majors and class standings, 24 general education and large introductory lecture classes were used and students received extra credit for participating in the study. The survey took approximately 15 minutes to complete. A total of 476 student participated in the study. The respondents were asked their opinion about SNS usage and specific media usage ranging from newspaper use, television use, and radio use to digital devices use, as well as demographic information. Measures 1. SNS usage. SNS usage was measured by college students’ total time spent on various  SNS  sites,  which  includes  MySpace,  Facebook,  YouTube,  Twitter,  and  other  social  networking sites.  

Authors: Fang, Ling. and Ha, Louisa.
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12
seeking tool and tested the relationship between information seeking gratification and SNS 
usage: 
 
H3a: Students who follow Twitter or Facebook news feed for breaking news spend more 
time on SNS than those who do not. 
 
H3b: Students who read soft news forwarded by friends spend more time on SNS than 
those who do not. 
 
H3c: Students who read political and social news forwarded by friends spend more time 
on SNS than those who do not. 
 
H3d: Students who read personal or family news forwarded by friends spend more time 
on SNS than those who do not. 
Research Method 
This study is based on a web survey of a public university in the Midwest from October 
2010 to December 2010. To recruit participants with a variety of majors and class standings, 24 
general education and large introductory lecture classes were used and students received extra 
credit for participating in the study. The survey took approximately 15 minutes to complete. A 
total of 476 student participated in the study. The respondents were asked their opinion about 
SNS usage and specific media usage ranging from newspaper use, television use, and radio use 
to digital devices use, as well as demographic information. 
Measures 
1.
 
SNS usage. SNS usage was measured by college students’ total time spent on various 
SNS  sites,  which  includes  MySpace,  Facebook,  YouTube,  Twitter,  and  other  social 
networking sites.  


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