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Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students
Unformatted Document Text:    13 2. Sociability gratification. Two gratifications examined in this study are sociability gratification and information seeking gratification. Sociability gratification was measured by examining the number of friends students checked in the questionnaire. The higher the number of friends, the higher the sociability gratification sought. They can choose their number of friends from 1) 1 – 100, 2) 101 – 500, 3) 500 or more.   3. Information seeking gratification. Information seeking gratification was measured by examining three specific users’ news information seeking activities in SNS: reading news (soft news, political or social news, personal or family news) content from SNS.   4. Cell phone usage. Cell phone was measured by the total number of hours per week the respondent reported use of text messaging (SMS), making phone calls, view websites, check e-mail messages, take picture, use it as a calendar or electronic organizer, play music, play video, receive news and weather update, and other. Findings Respondent Profile and College students’ SNS usage  Among these 476 college student respondents, 38.6% were males and 61.4% were females. Their average age was 20.22. Most of them (80%) were Caucasians, 49 (11.4%) were African-Americans, 17 (4%) were Hispanics, 7 (1.6%) were Asians, and 13 (3%) respondents chose “others”. More than half of the students live off campus (25.6% house, 27.6% apartment). Most students (61.3%) had a total household income (before taxes) under US$30,000, 52 (12.2%) students’ household income was between $30,001 and 60,000, 51 (12%) students between $60,001 and $90,000, 44 (10.3%) students were between $90,001 and 150,000 and 18 (4.2%) was over $150,000 . Most of the students’ total household income was under $30,000 (61.3%).

Authors: Fang, Ling. and Ha, Louisa.
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13
2.
 
Sociability gratification. Two gratifications examined in this study are sociability 
gratification and information seeking gratification. Sociability gratification was measured 
by examining the number of friends students checked in the questionnaire. The higher the 
number of friends, the higher the sociability gratification sought. They can choose their 
number of friends from 1) 1 – 100, 2) 101 – 500, 3) 500 or more. 
 
3.
 
Information seeking gratification. Information seeking gratification was measured by 
examining three specific users’ news information seeking activities in SNS: reading news 
(soft news, political or social news, personal or family news) content from SNS.
 
4.
 
Cell phone usage. Cell phone was measured by the total number of hours per week the 
respondent reported use of text messaging (SMS), making phone calls, view websites, 
check e-mail messages, take picture, use it as a calendar or electronic organizer, play 
music, play video, receive news and weather update, and other. 
Findings 
Respondent Profile and College students’ SNS usage 
  Among these 476 college student respondents, 38.6% were males and 61.4% were 
females. Their average age was 20.22. Most of them (80%) were Caucasians, 49 (11.4%) were 
African-Americans, 17 (4%) were Hispanics, 7 (1.6%) were Asians, and 13 (3%) respondents 
chose “others”. More than half of the students live off campus (25.6% house, 27.6% apartment). 
Most students (61.3%) had a total household income (before taxes) under US$30,000, 52 
(12.2%)  students’ household income was between  $30,001 and 60,000, 51 (12%) students 
between $60,001 and $90,000, 44 (10.3%) students were between $90,001 and 150,000 and 18 
(4.2%) was over $150,000 . Most of the students’ total household income was under $30,000 
(61.3%). 


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