All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students
Unformatted Document Text:    2   Abstract  The indulgence in social networking sites (SNS) among college students has drawn scholars ’ attention and research interest. But who the heavy users of SNS among college students are and how SNS use in relation to cellular phone use, another popular medium, has not been studied. Based on a survey on 476 college students from 24 classes in a public university, this study focused on sociability gratifications and information searching gratifications with behavioral indicators as predictors of SNS use and examined their relationship between SNS usage and with text messaging use. Specifically, this study examined (1) the demographic predictors of college students ’ SNS usage, (2) how sociability gratifications and information- seeking gratification contribute to college students ’ SNS usage, and (3) the relationship between college students ’ cell phone usage and SNS usage. Results show a complementary relationship between SNS use and cell phone use. Heavy users of SNS are most likely to be females, minority students and those who relied on SNS as a news medium. Keywords: social networking sites, cellular phones, text-messaging, uses and gratifications, information seeking gratification, sociability gratification

Authors: Fang, Ling. and Ha, Louisa.
first   previous   Page 2 of 24   next   last



background image
 
2
 
 
 
 
Abstract 
The indulgence in social networking sites (SNS) among college students has drawn 
scholars
’ attention and research interest.  But who the heavy users of SNS among college 
students are and how SNS use in relation to cellular phone use, another popular medium, has not 
been studied.  Based on a survey on 476 college students from 24 classes in a public university, 
this study focused on sociability gratifications and information searching gratifications with 
behavioral indicators as predictors of SNS use and examined their relationship between SNS 
usage and with text messaging use. Specifically, this study examined (1) the demographic 
predictors of college students
’ SNS usage, (2) how sociability gratifications and information- 
seeking gratification contribute to college students
’ SNS usage, and (3) the relationship between 
college students
’ cell phone usage and SNS usage. Results show a complementary relationship 
between SNS use and cell phone use.  Heavy users of SNS are most likely to be females, 
minority students and those who relied on SNS as a news medium. 
 
Keywords: social networking sites, cellular phones, text-messaging, uses and 
gratifications, information seeking gratification, sociability gratification 
 
 
 


Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 2 of 24   next   last

©2012 All Academic, Inc.