All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students
Unformatted Document Text:    7 their account. They noted a gender difference in the number of friends linked to the account, with men having significantly more friends linked to their accounts than women. However, when gender differences were examined with regards to privacy protection: women were significantly more likely than men to set their websites to private, and men use their websites for dating purposes more than women (Bonds-Raacke and Raacke, 2010). Barker (2009) explained the gender difference on SNS usage by arguing that participants high in positive collective self- esteem were strongly motivated to communicate with peer group via SNS. Females were more likely to report high positive collective self-esteem, greater overall use, and SNS use to communicate with peers. Males were more likely than females to report negative collective self- esteem and their SNS use is more for social compensation and social identity gratifications. Ethnicity is another demographic characteristic being studied for SNS usage. Compare to other ethnicities, native Americans participants were significantly less likely to be users (Raacke & Bonds-Raacke, 2008). Specifically, Native Americans participants were significantly less likely than Hispanic, Caucasian, African American, and multiracial participants to be users. Although some scholars examine the demographic difference on SNS usage, very few examine demographic characteristics specifically related to college students that may affect their use of SNS. For example, college students live in different residence types such as dorms and off-campus housing may have very different life-styles. Thus, in this study, we also examined the residence type and the household income as college students’ social economic status (SES) predictor. RQ1: Are there significant differences by gender, residence type, household income, age, ethnicity among college students’ SNS usage? Sociability Gratification

Authors: Fang, Ling. and Ha, Louisa.
first   previous   Page 7 of 24   next   last



background image
 
7
their account. They noted a gender difference in the number of friends linked to the account, with 
men having significantly more friends linked to their accounts than women. However, when 
gender differences were examined with regards to privacy protection: women were significantly 
more likely than men to set their websites to private, and men use their websites for dating 
purposes more than women (Bonds-Raacke and Raacke, 2010).  Barker (2009) explained the 
gender difference on SNS usage by arguing that participants high in positive collective self-
esteem were strongly motivated to communicate with peer group via SNS. Females were more 
likely to report high positive collective self-esteem, greater overall use, and SNS use to 
communicate with peers. Males were more likely than females to report negative collective self-
esteem and their SNS use is more for social compensation and social identity gratifications. 
Ethnicity is another demographic characteristic being studied for SNS usage. Compare to 
other ethnicities, native Americans participants were significantly less likely to be users (Raacke 
& Bonds-Raacke, 2008). Specifically, Native Americans participants were significantly less 
likely than Hispanic, Caucasian, African American, and multiracial participants to be users. 
Although some scholars examine the demographic difference on SNS usage, very few 
examine demographic characteristics specifically related to college students that may affect their 
use of SNS.  For example, college students live in different residence types such as dorms and 
off-campus housing may have very different life-styles. Thus, in this study, we also examined 
the residence type and the household income as college students’ social economic status (SES) 
predictor. 
RQ1: Are there significant differences by gender, residence type, household income, age, 
ethnicity among college students’ SNS usage?  
Sociability Gratification 


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 24   next   last

©2012 All Academic, Inc.