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International Coverage, Foreign Policy, and National Image: Exploring the Complexities of Media Coverage, Public Opinion, and Presidential Agenda
Unformatted Document Text:  EXPLORING THE COMPLEXITIES 14 conducted. Result showed that a significant correlation existed between the two variables (r = .57, p < .05). Therefore, the first hypothesis is supported. This confirms the first-level agenda-setting proposition that a positive relationship exists between media coverage and public opinion: the more coverage a nation received from the media, the more the public thought it is important to the U.S. Table 1 depicts the total amount of coverage that each country received and scores from the public survey. [Insert Table 1 about here] H 2 sought to investigate the relationship between countries’ attribute agenda in The New York Times and public’s attitude towards foreign countries. To test this hypothesis, the researchers counted the positive and negative coverage that a country received between January 1 and June 10, 2010. Unlike previous research that analyzed the frequency of news coverage (Wanta et al., 2004), this study used the percentage of positive and negative coverage. H 2 predicted that the valence of the countries (positive and negative) in the media coverage is positively related to the attitudes toward the countries in public opinion. This hypothesis was partially supported. A correlation analysis revealed a significant negative correlation between negative coverage and public’s attitude to the country (r = - .53, p < .05), suggesting that the more negative news coverage of a nation, the more negatively the public would perceive the nation. No correlation existed between the positive coverage and public’s positive attitudes, suggesting that the positive valence of news coverage is

Authors: Zhang, Cui.
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EXPLORING THE COMPLEXITIES
                                      14
conducted. Result showed that a significant correlation existed between the two 
variables (r = .57, < .05). Therefore, the first hypothesis is supported. This confirms 
the first-level agenda-setting proposition that a positive relationship exists between 
media coverage and public opinion: the more coverage a nation received from the 
media, the more the public thought it is important to the U.S. Table 1 depicts the total 
amount of coverage that each country received and scores from the public survey. 
[Insert Table 1 about here]
H
2
 sought to investigate the relationship between countries’ attribute agenda in 
The New York Times and public’s attitude towards foreign countries. To test this 
hypothesis, the researchers counted the positive and negative coverage that a country 
received between January 1 and June 10, 2010. Unlike previous research that 
analyzed the frequency of news coverage (Wanta et al., 2004), this study used the 
percentage of positive and negative coverage. H
predicted that the valence of the 
countries (positive and negative) in the media coverage is positively related to the 
attitudes toward the countries in public opinion. This hypothesis was partially 
supported. A correlation analysis revealed a significant negative correlation between 
negative coverage and public’s attitude to the country (r = - .53, < .05), suggesting 
that the more negative news coverage of a nation, the more negatively the public 
would perceive the nation. No correlation existed between the positive coverage and 
public’s positive attitudes, suggesting that the positive valence of news coverage is 


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