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International Coverage, Foreign Policy, and National Image: Exploring the Complexities of Media Coverage, Public Opinion, and Presidential Agenda
Unformatted Document Text:  EXPLORING THE COMPLEXITIES 15 not a predictor of public’s attitude toward a country. H 3 , which predicted that the salience of countries in the presidential public papers is positively related to the perceived salience of countries in public opinion, was not supported. References of a nation by president in a presidential speech did not increase the perceived importance of that nation in public opinion. H 4 predicted that a positive relationship exists between the tone of presidential addresses and the public’s attitude towards a country. This hypothesis was partially supported. A correlation analysis was conducted between the percentage of positive occurrences and the public attitude score for the corresponding nation. The result showed no correlations between positive occurrences in presidential public papers and public’s attitude toward a country. However, the hypothesis for negative tones and attitudes was supported. As Table 2 illustrates, there is a significant negative correlation between negative tone in the presidential public papers and public’s attitude towards the country (r = - .59, p < .05). This result supports the hypothesis that the more negative the occurrences of a nation in the presidential public papers, the more negatively the public perceives a foreign nation. [Insert Table 2 about here] H 5 through H 6 focus on the relationship between policy agenda and media agenda. H 5 proposed a positive relationship between the salience in the presidential

Authors: Zhang, Cui.
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EXPLORING THE COMPLEXITIES
                                      15
not a predictor of public’s attitude toward a country. 
H
3
, which predicted that the salience of countries in the presidential public 
papers is positively related to the perceived salience of countries in public opinion, 
was not supported. References of a nation by president in a presidential speech did not 
increase the perceived importance of that nation in public opinion.
H
predicted that a positive relationship exists between the tone of presidential 
addresses and the public’s attitude towards a country. This hypothesis was partially 
supported. A correlation analysis was conducted between the percentage of positive 
occurrences and the public attitude score for the corresponding nation. The result 
showed no correlations between positive occurrences in presidential public papers and 
public’s attitude toward a country. However, the hypothesis for negative tones and 
attitudes
 
was supported. As Table 2 illustrates, there is a significant negative 
correlation between negative tone in the presidential public papers and public’s 
attitude towards the country (r = - .59, < .05). This result supports the hypothesis 
that the more negative the occurrences of a nation in the presidential public papers, 
the more negatively the public perceives a foreign nation.
[Insert Table 2 about here]
H
5
 through H
6
 focus on the relationship between policy agenda and media 
agenda. H
5
 proposed a positive relationship between the salience in the presidential 


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