All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Revisiting the effectiveness of base crisis response strategies in comparison of reputation management crisis responses
Unformatted Document Text:  Revisiting the effectiveness of base crisis response strategies 20 experiencing a victim crisis such as product tampering used in our study should prioritize public safety over its reputation management/repair in their crisis communication. In addition, different from SCCT‟s recommendation for managing a preventable crisis type (Coombs, 2007), our study found the combination of base and denial strategies was significantly more effective than the SCCT‟s recommendation (i.e., the combination of base and rebuilding strategies) in terms of lowering the public‟s attribution of crisis responsibility. In addition, SCCT‟s recommendation for a preventable crisis was not significantly more effective than the combination of base and denial strategy in generating positive responses, although it was more effective than only using the base strategy, denial strategy, or rebuilding strategy. A recent study also found little support for SCCT‟s recommendation regarding the selection of best crisis responses strategies (Brown & White, 2011). For example, for a challenge type crisis, SCCT recommends the adoption of diminishment strategies (e.g., justification) when a positive relationship history is present and rebuilding strategies (e.g., apology or compensation) when a negative relationship is present (Coombs, 2007). However, different from the SCCT‟s recommendations, neither the diminishment strategies revealed the lowest attribution levels for positive relationships nor the rebuilding strategies revealed the lowest attribution levels for negative relationships in the recent study (Brown & White, 2011). Thus, this study argues that the link between attribution levels of crisis responsibility and the public‟s general evaluations of the organization should be reexamined. People may use rational judgments regarding the crisis responsibility attribution, thus when the base and rebuilding strategies are used in a preventable crisis, they tend to attribute higher crisis responsibility to the company under the belief that the company uses the rebuilding strategy

Authors: Kim, Sora. and Sung, Kang Hoon.
first   previous   Page 22 of 31   next   last



background image
Revisiting the effectiveness of base crisis response strategies 
20 
 
 
 
experiencing a victim crisis such as product tampering used in our study should prioritize public 
safety over its reputation management/repair in their crisis communication.  
In addition, different from SCCT‟s recommendation for managing a preventable crisis 
type (Coombs, 2007), our study found the combination of base and denial strategies was 
significantly more effective than the SCCT‟s recommendation (i.e., the combination of base and 
rebuilding strategies) in terms of lowering the public‟s attribution of crisis responsibility. In 
addition, SCCT‟s recommendation for a preventable crisis was not significantly more effective 
than the combination of base and denial strategy in generating positive responses, although it 
was more effective than only using the base strategy, denial strategy, or rebuilding strategy.   
A recent study also found little support for SCCT‟s recommendation regarding the 
selection of best crisis responses strategies (Brown & White, 2011). For example, for a challenge 
type crisis, SCCT recommends the adoption of diminishment strategies (e.g., justification) when 
a positive relationship history is present and rebuilding strategies (e.g., apology or compensation) 
when a negative relationship is present (Coombs, 2007). However, different from the SCCT‟s 
recommendations, neither the diminishment strategies revealed the lowest attribution levels for 
positive relationships nor the rebuilding strategies revealed the lowest attribution levels for 
negative relationships in the recent study (Brown & White, 2011).  
Thus, this study argues that the link between attribution levels of crisis responsibility and 
the public‟s general evaluations of the organization should be reexamined. People may use 
rational judgments regarding the crisis responsibility attribution, thus when the base and 
rebuilding strategies are used in a preventable crisis, they tend to attribute higher crisis 
responsibility to the company under the belief that the company uses the rebuilding strategy 


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 22 of 31   next   last

©2012 All Academic, Inc.