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Revisiting the effectiveness of base crisis response strategies in comparison of reputation management crisis responses
Unformatted Document Text:  Revisiting the effectiveness of base crisis response strategies 29 Figure 1a. The effects of message sidedness on the public‟s attribution of crisis responsibility Figure 1b. The effects of message sidedness on the public‟s company evaluation

Authors: Kim, Sora. and Sung, Kang Hoon.
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Revisiting the effectiveness of base crisis response strategies 
29 
 
 
 
Figure 1a. The effects of message sidedness on the public‟s attribution of crisis responsibility  
 
 
Figure 1b. The effects of message sidedness on the public‟s company evaluation 
 


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