Kicking off the hype: Newspaper Coverage of Super Bowl I
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. Another prominent story was Max McGee, the reserve Green Bay receiver who
had 138 yards and two touchdowns in the Super Bowl. After the game, he announced he
was retiring. “McGree retiring – and what a way to go!” was the headline that spanned
the top of the Syracuse Post Standard’s sport section
The mythology that Super Bowl I was not covered or was virtually ignored, or
was not hyped, is patently ludicrous. While it may not have been hyped in the same
frenetic, across-the-board manner as in 2010, there was still plenty of coverage of the
game. All of the eight newspapers sampled had extensive coverage of the game the day of
and the day after. On the day of the game, the game was either the lead story or had a
place of prominence on the sports cover of all eight newspapers. The day after the game,
it was the top sports story in every paper, and even made its way onto the front page of
Newspapers from cities without pro football teams – in other words, ones without
the kind of built-in interest as those cities with franchises – covered the game extensively.
The full-page treatment the game received before hand in St. Petersburg and afterward in
San Antonio shows this. From lead headlines to multiple stories, Super Bowl I was
prominently covered in the newspapers of the time. Also, there were numerous columns
Kicking off the hype
Brady, The Washington Post. January 16, 1967, B-1; Valli, Oakland Tribune, January
16, 1967, 40. What’s noteworthy is that none of the writers questioned the Chiefs’ decision to abandon their game plan despite being down just 11 points early in the second half.
San Antonio Express-News January 16, 1967, 1-D.