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Kicking off the hype: Newspaper Coverage of Super Bowl I
Unformatted Document Text:  game 75 . Another prominent story was Max McGee, the reserve Green Bay receiver who had 138 yards and two touchdowns in the Super Bowl. After the game, he announced he was retiring. “McGree retiring – and what a way to go!” was the headline that spanned the top of the Syracuse Post Standard’s sport section 76 . Conclusion The mythology that Super Bowl I was not covered or was virtually ignored, or was not hyped, is patently ludicrous. While it may not have been hyped in the same frenetic, across-the-board manner as in 2010, there was still plenty of coverage of the game. All of the eight newspapers sampled had extensive coverage of the game the day of and the day after. On the day of the game, the game was either the lead story or had a place of prominence on the sports cover of all eight newspapers. The day after the game, it was the top sports story in every paper, and even made its way onto the front page of several papers. Newspapers from cities without pro football teams – in other words, ones without the kind of built-in interest as those cities with franchises – covered the game extensively. The full-page treatment the game received before hand in St. Petersburg and afterward in San Antonio shows this. From lead headlines to multiple stories, Super Bowl I was prominently covered in the newspapers of the time. Also, there were numerous columns Kicking off the hype 21 75 Brady, The Washington Post. January 16, 1967, B-1; Valli, Oakland Tribune, January 16, 1967, 40. What’s noteworthy is that none of the writers questioned the Chiefs’ decision to abandon their game plan despite being down just 11 points early in the second half. 76 San Antonio Express-News January 16, 1967, 1-D.

Authors: Moritz, Brian.
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Another prominent story was Max McGee, the reserve Green Bay receiver who 
had 138 yards and two touchdowns in the Super Bowl. After the game, he announced he 
was retiring.  “McGree retiring – and what a way to go!” was the headline that spanned 
the top of the Syracuse Post Standard’s sport section
 
 
 
 
 
Conclusion
 
The mythology that Super Bowl I was not covered or was virtually ignored, or 
was not hyped, is patently ludicrous. While it may not have been hyped in the same 
frenetic, across-the-board manner as in 2010, there was still plenty of coverage of the 
game. All of the eight newspapers sampled had extensive coverage of the game the day of 
and the day after. On the day of the game, the game was either the lead story or had a 
place of prominence on the sports cover of all eight newspapers. The day after the game, 
it was the top sports story in every paper, and even made its way onto the front page of 
several papers. 
 
Newspapers from cities without pro football teams – in other words, ones without 
the kind of built-in interest as those cities with franchises – covered the game extensively. 
The full-page treatment the game received before hand in St. Petersburg and afterward in 
San Antonio shows this. From lead headlines to multiple stories, Super Bowl I was 
prominently covered in the newspapers of the time. Also, there were numerous columns 
Kicking off the hype 
 
21
75
 Brady, The Washington Post. January 16, 1967, B-1; Valli, Oakland Tribune, January 
16, 1967, 40. What’s noteworthy is that none of the writers questioned the Chiefs’ 
decision to abandon their game plan despite being down just 11 points early in the second 
half.
76
 San Antonio Express-News January 16, 1967, 1-D.


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