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Framing in the ‘New Media Environment’: Fox News Channel (FNC) Covers the Bristol Palin Pregnancy
Unformatted Document Text:  father.’ He said, The campaign issued a statement from Governor Palin and her husband saying, ‘We’re proud of Bristol's decision to have her baby and even prouder to become grandparents. She knows she has our unconditional love and support. Bristol and the young man she will marry are going to realize very quickly the difficulties of raising a child. We ask the media to respect our daughter and Levi's privacy as has always been the tradition of children of candidates. He also directly referred to the polarizing ‘liberal media bias’ frame when he added that the Republicans had revealed the teen’s pregnancy, because it was likely to come out anyway, ‘because of what McCain aides called a false and malicious smear by left wing blogs.’ Barack Obama, the Democratic Candidate at the time, was also quoted in the report as endorsing the right of families to privacy (Political, 2008). As a result of this rapid and messy process of re-framing (Couldry, 2003a; cf. Tuchman, 1978), FNC, reified its power, but on its own terms and within its own de-centered space. This polarized frame was further emphasized when McCain’s campaign advisor, Nancy Pfotenhauer, appeared on America’s Election Headquarters as a source (America’s, 2008). Pfotenhauer told Megyn Kelly that Sarah Palin’s family life should be left out of the media because, ‘[I]t’s a

Authors: Durham, Frank.
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father.’ He said,
The campaign issued a statement from Governor Palin and her husband saying, ‘We’re 
proud of Bristol's decision to have her baby and even prouder to become grandparents. 
She knows she has our unconditional love and support. Bristol and the young man she 
will marry are going to realize very quickly the difficulties of raising a child. We ask the 
media to respect our daughter and Levi's privacy as has always been the tradition of 
children of candidates.
He also directly referred to the polarizing ‘liberal media bias’ frame when he added that 
the Republicans had revealed the teen’s pregnancy, because it was likely to come out anyway, 
‘because of what McCain aides called a false and malicious smear by left wing blogs.’ Barack 
Obama, the Democratic Candidate at the time, was also quoted in the report as endorsing the 
right of families to privacy (Political, 2008). 
As a result of this rapid and messy process of re-framing (Couldry, 2003a; cf. Tuchman, 
1978), FNC, reified its power, but on its own terms and within its own de-centered space. This 
polarized frame was further emphasized when McCain’s campaign advisor, Nancy Pfotenhauer, 
appeared on America’s Election Headquarters as a source (America’s, 2008). Pfotenhauer told 
Megyn Kelly that Sarah Palin’s family life should be left out of the media because, ‘[I]t’s a 


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