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Framing in the ‘New Media Environment’: Fox News Channel (FNC) Covers the Bristol Palin Pregnancy
Unformatted Document Text:  defining boundaries between FNC and the mainstream media, this framing effort served two key objectives: reification of the balkanized position of FNC with its dedicated audience and market share; and sustainment of the RNC’s ideological position in this context (Jamieson and Cappella, 2008; Iyengar and Hahn, 2008). According to O’Reilly, the reason columnists from the ‘liberal’ media, such as Washington Post’s Sally Quinn and New York Times’s Maureen Dowd, were attacking Bristol Palin’s pregnancy was that the Palins had decided not to abort the baby. By seeming to imply that liberals might actually favor teen abortions—this following the conservatives’ anti-abortion movement against the ‘liberal’ Culture of Death—this propaganda demonized the Left, while reifying FNC’s mediated, if mythical role as protector of the Truth (Couldry, 2003b; Jamieson and Cappella, 2008). Conclusions In studying FNC’s coverage of the teen pregnancy of Bristol Palin, we have applied Couldry’s (2003a) broader discussion of ‘media rituals’ to the practice of journalism in order to show how the framing process develops within de-centered media, as well as how and where ideology is constructed to use and to re-produce media power. In our analysis, we found that framing was practiced differently in the de-centered context of FNC from the way it is described in the traditional framing literature. By differentiating between centered and de-centered media

Authors: Durham, Frank.
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defining boundaries between FNC and the mainstream media, this framing effort served two key 
objectives: reification of the balkanized position of FNC with its dedicated audience and market 
share; and sustainment of the RNC’s ideological position in this context (Jamieson and Cappella, 
2008; Iyengar and Hahn, 2008).
According to O’Reilly, the reason columnists from the ‘liberal’ media, such as 
Washington Post’s Sally Quinn and New York Times’s Maureen Dowd, were attacking Bristol 
Palin’s pregnancy was that the Palins had decided not to abort the baby. By seeming to imply that 
liberals might actually favor teen abortions—this following the conservatives’ anti-abortion 
movement against the ‘liberal’ Culture of Death—this propaganda demonized the Left, while 
reifying FNC’s mediated, if mythical role as protector of the Truth (Couldry, 2003b; Jamieson 
and Cappella, 2008). 
Conclusions
In studying FNC’s coverage of the teen pregnancy of Bristol Palin, we have applied 
Couldry’s (2003a) broader discussion of ‘media rituals’ to the practice of journalism in order to 
show how the framing process develops within de-centered media, as well as how and where 
ideology is constructed to use and to re-produce media power. In our analysis, we found that 
framing was practiced differently in the de-centered context of FNC from the way it is described 
in the traditional framing literature. By differentiating between centered and de-centered media 


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