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Framing in the ‘New Media Environment’: Fox News Channel (FNC) Covers the Bristol Palin Pregnancy
Unformatted Document Text:  both centered and de-centered media, their purposes are divided between the functionalism of the traditional media, and the locally constructed and held power of the de-centered media. By identifying the mainstream media as the ‘liberal’ opposition, we see how framing by FNC contributes to the construction of its power through the reification of such mythical centers. In these terms, the tendencies of centered media to produce frames as ‘organizing ideas’ (Gamson and Modigliani, 1989) stand in contrast to the de-centered example of FNC. There we find no pluralism, as Sunstein (2007) has noted, because the media operate within the homogenous bounds of a polarized space. In these terms and considering the spread of the opinion media in the place of journalism, the new media environment promises us less, not more, social meaning as it acts in favor of its own, localized power.

Authors: Durham, Frank.
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both centered and de-centered media, their purposes are divided between the functionalism of the 
traditional media, and the locally constructed and held power of the de-centered media. By 
identifying the mainstream media as the ‘liberal’ opposition, we see how framing by FNC 
contributes to the construction of its power through the reification of such mythical centers. In 
these terms, the tendencies of centered media to produce frames as ‘organizing ideas’ (Gamson 
and Modigliani, 1989) stand in contrast to the de-centered example of FNC. There we find no 
pluralism, as Sunstein (2007) has noted, because the media operate within the homogenous 
bounds of a polarized space. In these terms and considering the spread of the opinion media in 
the place of journalism, the new media environment promises us less, not more, social meaning 
as it acts in favor of its own, localized power.  


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