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The Rise and Rise of Cable TV: Demand elasticity of cable television during the Great Recession

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Abstract:

In 2008, the United States economy slid into what many termed the “Great Recession.” During the following 15-month, economic downturn the percentage of unemployed Americans rose consecutively, while the number of new subscriptions to cable and satellite television services also increased. This trend was especially present in media markets hardest hit by the recession – the worse off the local economy, the higher these new subscriptions numbers climbed.

Most Common Document Word Stems:

recess (66), cable/ads (43), unemploy (36), cabl (34), rate (32), econom (27), consum (25), may (23), penetr (22), state (21), dma (20), bureau (20), televis (20), 2006 (19), servic (19), data (19), 2010 (18), incom (18), labor (18), weak (17), media (16),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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MLA Citation:

Danelo, Matthew. "The Rise and Rise of Cable TV: Demand elasticity of cable television during the Great Recession" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520231_index.html>

APA Citation:

Danelo, M. , 2011-08-10 "The Rise and Rise of Cable TV: Demand elasticity of cable television during the Great Recession" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520231_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In 2008, the United States economy slid into what many termed the “Great Recession.” During the following 15-month, economic downturn the percentage of unemployed Americans rose consecutively, while the number of new subscriptions to cable and satellite television services also increased. This trend was especially present in media markets hardest hit by the recession – the worse off the local economy, the higher these new subscriptions numbers climbed.


Similar Titles:
12. Division of Labor Force Statistics, United States Bureau of Labor Statistics

25. American Time Use Survey and Economic Research Service, U.S. Bureau of Labor Statistics, U.S. Department of Agriculture

Exploring the Persisting Positive Gap Between Expenditures and Income For Low-Income Consumers: Before, During, and After the Recession of 2007-09


 
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