Citation

The Cat Herder: The Role and Function of the Agency Creative Director

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

While creativity is the lifeblood of the advertising agency, little is known about the role of the creative director in guiding the creative process. This exploratory research aims to uncover the role of the creative director as perceived by agency creatives. Utilizing quasi-ethnographic methods, this research is based on data from six agencies. Findings suggest successful creative directors are transformational leaders with many roles, including brand steward, culture builder, and champion of creative teams.

Most Common Document Word Stems:

creativ (255), director (154), agenc (111), role (74), work (55), manag (54), advertis (52), leadership (51), research (41), one (37), leader (37), herder (35), cat (35), idea (30), m (29), team (27), peopl (27), studi (26), cultur (26), industri (26), amabil (25),
Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p520232_index.html
Direct Link:
HTML Code:

MLA Citation:

Mallia, Karen., Windels, Kasey. and Broyles, Sheri. "The Cat Herder: The Role and Function of the Agency Creative Director" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520232_index.html>

APA Citation:

Mallia, K. , Windels, K. and Broyles, S. , 2011-08-10 "The Cat Herder: The Role and Function of the Agency Creative Director" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520232_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While creativity is the lifeblood of the advertising agency, little is known about the role of the creative director in guiding the creative process. This exploratory research aims to uncover the role of the creative director as perceived by agency creatives. Utilizing quasi-ethnographic methods, this research is based on data from six agencies. Findings suggest successful creative directors are transformational leaders with many roles, including brand steward, culture builder, and champion of creative teams.


Similar Titles:
Individual Expressions of Cultural-Political Diversity and Team Cohesiveness in Cross-Cultural Project Groups at a United Nations Research Institution: An Empirical Study

Culturally Responsive Leadership in a Diverse School: A Case Study of a High School Leader.


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.