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The Rise and Rise of Cable TV: Demand elasticity of cable television during the Great Recession
Unformatted Document Text:  CABLE SUBSCRPITIONS Abstract In 2008, the United States economy slid into what many termed the “Great Recession.” During the following 15-month economic downturn, the percentage of unemployed Americans rose consecutively while the number of new subscriptions to cable, satellite alternative delivery television services also increased. This trend was especially present in media markets hardest hit by the recession – the worse off the local economy, the higher these new subscriptions numbers climbed. Keywords: cable television, economy, recession, subscriptions, Neilsen ratings 2

Authors: Danelo, Matthew.
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In 2008, the United States economy slid into what many termed the “Great Recession.” During 
the following 15-month economic downturn, the percentage of unemployed Americans rose 
consecutively while the number of new subscriptions to cable, satellite alternative delivery 
television services also increased. This trend was especially present in media markets hardest hit 
by the recession – the worse off the local economy, the higher these new subscriptions numbers 
cable television, economy, recession, subscriptions, Neilsen ratings

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