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The Cat Herder: The Role and Function of the Agency Creative Director
Unformatted Document Text:  THE  CAT  HERDER     1   The Cat Herder: The Role and Function of the Agency Creative Director KEYWORDS: advertising agency, creative director, creativity, leadership   Karen L. Mallia, M.A., University of South Carolina Kasey Windels, Ph.D., DePaul University and Sheri Broyles, Ph.D., University of North Texas CONTACT: Karen L. Mallia, M.A. Associate Professor University of South Carolina Columbia, SC 29208 803.777.1154 phone 803.777.4103 fax ## email not listed ## Presented at the Association for Education in Journalism and Mass Communication Annual Conference, St. Louis, MO, August 12, 2011

Authors: Mallia, Karen., Windels, Kasey. and Broyles, Sheri.
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The Cat Herder: The Role and Function of the Agency Creative Director 
KEYWORDS: advertising agency, creative director, creativity, leadership
Karen L. Mallia, M.A., University of South Carolina 
Kasey Windels, Ph.D., DePaul University 
Sheri Broyles, Ph.D., University of North Texas 
Karen L. Mallia, M.A. 
Associate Professor 
University of South Carolina 
Columbia, SC  29208 
803.777.1154 phone 
803.777.4103 fax 
## email not listed ##
Presented at the Association for Education in Journalism and Mass Communication 
Annual Conference, St. Louis, MO, August 12, 2011 

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