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The Cat Herder: The Role and Function of the Agency Creative Director
Unformatted Document Text:  THE  CAT  HERDER     29   Table 1: Creative Titles and Rank, Highest to Lowest, Top to Bottom Chief Creative Officer CCO Executive Creative Director ECD Group Creative Director GCD Creative Director/Creative Group Head CD Associate Creative Director ACD Copywriter or Art Director CW/AD Junior CW/AD Creative Assistant Appendix1 Agencies studied: L1 Large, multinational New York agency S1 Small Southeastern agency L2 Large Midwestern agency S2 Small Midwestern agency L3 Large Southwestern agency S3 Small Southwestern agency

Authors: Mallia, Karen., Windels, Kasey. and Broyles, Sheri.
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THE  CAT  HERDER  
 
29  
Table 1:  Creative Titles and Rank, Highest to Lowest, Top to Bottom 
 
Chief Creative Officer 
CCO 
 
Executive Creative Director 
ECD 
 
Group Creative Director 
GCD 
 
Creative Director/Creative Group Head  CD 
 
Associate Creative Director 
ACD 
 
Copywriter or Art Director 
CW/AD   
Junior CW/AD 
 
 
Creative Assistant 
 
 
 
 
 
 
 
Appendix1 
Agencies studied: 
L1 
Large, multinational New York agency 
S1 
Small Southeastern agency 
L2 
Large Midwestern agency 
S2 
Small Midwestern agency 
L3 
Large Southwestern agency  
S3  
Small Southwestern agency 


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