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The Cat Herder: The Role and Function of the Agency Creative Director
Unformatted Document Text:  THE  CAT  HERDER     31   Caves, R. (2000) Creative industries. Cambridge, MA: Harvard University Press. Cracknell, Andrew, Rory Sutherland and John O’Keefe (2007, March 30). “The Creative Director of the Future,” Campaign (UK) 13, 24-26. Csikszentmihalyi, M. (1988), “Society, culture, person: A systems view of creativity,” In R.J. Sternberg (Eds.) The nature of creativity (pp. 325-339). New York: Cambridge University Press. Csikszentmihalyi, Mihaly (1999). “Implications of a Systems Perspective for the Study of Creativity,” in Handbook of Creativity, Robert J. Sternberg, ed., New York, NY: Cambridge University Press, 313-335. Deetz, S. (1992), Democracy in an age of corporate colonization: Developments in communication and the politics of everyday life. Albany: State University of New York Press. Dudeck, S. Z., & Hall, W. B. (1991). “Personality consistency: eminent architects 25 years later,” Creativity Research Journal, 4, 213–232. Ewing, Michael T., Julie Napoli and Douglas C. West (2000-2001), “Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers,” Creativity Research Journal 13(2), 161-170. Ford, C. M. (1996), “A theory of individual creative action in multiple social domains,” Academy of Management Review, 21, 1112–1142. Ford, C. M., & Gioia, D. A. (2000), “Factors influencing creativity in the domain on managerial decision making,” Journal of Management, 26, 705–732. Florida, Richard and Jim Goodnight (2005, July-August), “Managing for Creativity,” Harvard Business Review, 124-131. Gallop, Cindy (2007, March 27), “The New Talent Paradigm,” Adotas. Accessed April 4, 2009.’s-got-the-flair-and- where-do-you-find-them/ Garfield, Bob. (2007, June 11). “Lee Clow on What’s Changed Since “1984” Advertising Age. Accessed September 29, 2010. Gelade, G. A. (1997), “Creativity in conflict: The personality of the commercial creative,” Journal of Genetic Psychology, 158(1), 67–79. Glaser, B.G. and A. Strauss (1967), Discovery of Grounded Theory. Strategies for Qualitative Research, Sociology Press.

Authors: Mallia, Karen., Windels, Kasey. and Broyles, Sheri.
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Caves, R. (2000) Creative industries. Cambridge, MA: Harvard University Press. 
Cracknell, Andrew, Rory Sutherland and John O’Keefe (2007, March 30).  “The Creative 
Director of the Future,” Campaign (UK) 13, 24-26. 
Csikszentmihalyi, M. (1988), “Society, culture, person: A systems view of creativity,” In R.J. 
Sternberg (Eds.) The nature of creativity (pp. 325-339). New York: Cambridge University 
Csikszentmihalyi, Mihaly (1999). “Implications of a Systems Perspective for the Study of 
Creativity,” in Handbook of Creativity, Robert J. Sternberg, ed., New York, NY: Cambridge 
University Press, 313-335.
Deetz, S. (1992), Democracy in an age of corporate colonization: Developments in 
communication and the politics of everyday life
. Albany: State University of New York 
Dudeck, S. Z., & Hall, W. B. (1991). “Personality consistency: eminent architects 25 years 
later,” Creativity Research Journal, 4, 213–232. 
Ewing, Michael T., Julie Napoli and Douglas C. West (2000-2001), “Creative Personalities, 
Processes, and Agency Philosophies: Implications for Global Advertisers,” Creativity 
Research Journal 13
(2), 161-170. 
Ford, C. M. (1996), “A theory of individual creative action in multiple social domains,” 
Academy of Management Review, 21, 1112–1142. 
Ford, C. M., & Gioia, D. A. (2000), “Factors influencing creativity in the domain on 
managerial decision making,” Journal of Management, 26, 705–732. 
Florida, Richard and Jim Goodnight (2005, July-August), “Managing for Creativity,”  
Harvard Business Review, 124-131. 
Gallop, Cindy (2007, March 27),  “The New Talent Paradigm,” Adotas.  Accessed April 4, 
Garfield, Bob. (2007, June 11).  “Lee Clow on What’s Changed Since “1984” Advertising 
  Accessed September 29, 2010.
Gelade, G. A. (1997), “Creativity in conflict: The personality of the commercial creative,” 
Journal of Genetic Psychology, 158(1), 67–79. 
Glaser, B.G. and A. Strauss (1967), Discovery of Grounded Theory. Strategies for 
Qualitative Research
, Sociology Press.  

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