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The Cat Herder: The Role and Function of the Agency Creative Director
Unformatted Document Text:  THE  CAT  HERDER     31   Caves, R. (2000) Creative industries. Cambridge, MA: Harvard University Press. Cracknell, Andrew, Rory Sutherland and John O’Keefe (2007, March 30). “The Creative Director of the Future,” Campaign (UK) 13, 24-26. Csikszentmihalyi, M. (1988), “Society, culture, person: A systems view of creativity,” In R.J. Sternberg (Eds.) The nature of creativity (pp. 325-339). New York: Cambridge University Press. Csikszentmihalyi, Mihaly (1999). “Implications of a Systems Perspective for the Study of Creativity,” in Handbook of Creativity, Robert J. Sternberg, ed., New York, NY: Cambridge University Press, 313-335. Deetz, S. (1992), Democracy in an age of corporate colonization: Developments in communication and the politics of everyday life. Albany: State University of New York Press. Dudeck, S. Z., & Hall, W. B. (1991). “Personality consistency: eminent architects 25 years later,” Creativity Research Journal, 4, 213–232. Ewing, Michael T., Julie Napoli and Douglas C. West (2000-2001), “Creative Personalities, Processes, and Agency Philosophies: Implications for Global Advertisers,” Creativity Research Journal 13(2), 161-170. Ford, C. M. (1996), “A theory of individual creative action in multiple social domains,” Academy of Management Review, 21, 1112–1142. Ford, C. M., & Gioia, D. A. (2000), “Factors influencing creativity in the domain on managerial decision making,” Journal of Management, 26, 705–732. Florida, Richard and Jim Goodnight (2005, July-August), “Managing for Creativity,” Harvard Business Review, 124-131. Gallop, Cindy (2007, March 27), “The New Talent Paradigm,” Adotas. Accessed April 4, 2009. http://www.adotas.com/2007/03/the-new-talent-paradigm-who’s-got-the-flair-and- where-do-you-find-them/ Garfield, Bob. (2007, June 11). “Lee Clow on What’s Changed Since “1984” Advertising Age. Accessed September 29, 2010. http://adage.com/print?article_id=117243 Gelade, G. A. (1997), “Creativity in conflict: The personality of the commercial creative,” Journal of Genetic Psychology, 158(1), 67–79. Glaser, B.G. and A. Strauss (1967), Discovery of Grounded Theory. Strategies for Qualitative Research, Sociology Press.

Authors: Mallia, Karen., Windels, Kasey. and Broyles, Sheri.
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THE  CAT  HERDER  
 
31  
 
Caves, R. (2000) Creative industries. Cambridge, MA: Harvard University Press. 
 
Cracknell, Andrew, Rory Sutherland and John O’Keefe (2007, March 30).  “The Creative 
Director of the Future,” Campaign (UK) 13, 24-26. 
 
Csikszentmihalyi, M. (1988), “Society, culture, person: A systems view of creativity,” In R.J. 
Sternberg (Eds.) The nature of creativity (pp. 325-339). New York: Cambridge University 
Press.  
Csikszentmihalyi, Mihaly (1999). “Implications of a Systems Perspective for the Study of 
Creativity,” in Handbook of Creativity, Robert J. Sternberg, ed., New York, NY: Cambridge 
University Press, 313-335.
 
 
Deetz, S. (1992), Democracy in an age of corporate colonization: Developments in 
communication and the politics of everyday life
. Albany: State University of New York 
Press. 
 
Dudeck, S. Z., & Hall, W. B. (1991). “Personality consistency: eminent architects 25 years 
later,” Creativity Research Journal, 4, 213–232. 
 
Ewing, Michael T., Julie Napoli and Douglas C. West (2000-2001), “Creative Personalities, 
Processes, and Agency Philosophies: Implications for Global Advertisers,” Creativity 
Research Journal 13
(2), 161-170. 
 
Ford, C. M. (1996), “A theory of individual creative action in multiple social domains,” 
Academy of Management Review, 21, 1112–1142. 
 
Ford, C. M., & Gioia, D. A. (2000), “Factors influencing creativity in the domain on 
managerial decision making,” Journal of Management, 26, 705–732. 
 
Florida, Richard and Jim Goodnight (2005, July-August), “Managing for Creativity,”  
Harvard Business Review, 124-131. 
 
Gallop, Cindy (2007, March 27),  “The New Talent Paradigm,” Adotas.  Accessed April 4, 
2009. 
http://www.adotas.com/2007/03/the-new-talent-paradigm-who’s-got-the-flair-and-
where-do-you-find-them/
 
 
Garfield, Bob. (2007, June 11).  “Lee Clow on What’s Changed Since “1984” Advertising 
Age.
  Accessed September 29, 2010.  
http://adage.com/print?article_id=117243
 
 
Gelade, G. A. (1997), “Creativity in conflict: The personality of the commercial creative,” 
Journal of Genetic Psychology, 158(1), 67–79. 
 
Glaser, B.G. and A. Strauss (1967), Discovery of Grounded Theory. Strategies for 
Qualitative Research
, Sociology Press.  
 


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