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The Cat Herder: The Role and Function of the Agency Creative Director
Unformatted Document Text:  THE  CAT  HERDER     32   Goffee, Rob and Gareth Jones (2007, March), “Leading clever people,” Harvard Business Review, 72-79. Hirsch, P. (2000), “Cultural industries revisited,” Organization Science, 11, 356–61. Hunt (2004) in Townley, Barbara, Nic Beech and Alan McKinlay (2009), “Managing in the creative industries: Managing the motley crew,” Human Relations, 62: 939-962, p. 955. Johnson, Phil (2010, April 13), “What the hell is a creative director supposed to be?” Advertising Age. Jung, D. I. (2001), “Transformational and transactional leadership and their effects on creativity in groups,” Creativity Research Journal, 13, 185–197. Keil, J. (1975), “Can You Become a Creative Judge?” Journal of Advertising, 4(1), 29-31. Retrieved from Business Source Premier database June 13, 2010. Keller, R. T. (1989), “A test of the path-goal theory of leadership with need for clarity as a moderator in research and development organizations,” Journal of Applied Psychology, 74, 208–212. Knights, D. and H. Willmott (1989), “Power and subjectivity at work,” Sociology, 23, 535-558. Lampel, J., Lant, T. & Shamsie, J. (2000), “Balancing act: Learning from organising practices in cultural industries,” Organization Science, 11, 263–9. Lippert, Barbara (2009), “Creative Director of the Decade,” Brandweek, 50(44), 14. Retrieved from Academic Search Premier database July 7, 2009. Mallia, Karen and Kasey Windels (2011), “Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women,” Journal of Interactive Advertising, 11 (2). Moriarty, Sandra and Brett Robbs (1999), “Advertising” In M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of creativity (Vol. 1, pp. 23–30). San Diego, CA: Academic Press. Morrison, Maureen (2011, March 8). “Left to Fend for Themselves, Employees Feel No Loyalty to Agencies: Arnold CEO Andrew Benett Offers Bleak Talent-Management Stats,” Advertising Age. Accessed March 10, 2011. conference/andrew-benett-offers-bleak-talent-management-stats/149297/ Mumford, M. D. (2000), “Managing creative people: strategies and tactics for innovation,” Human Resource Management Review, 10, 1–29.

Authors: Mallia, Karen., Windels, Kasey. and Broyles, Sheri.
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Goffee, Rob and Gareth Jones (2007, March), “Leading clever people,” Harvard Business 
Hirsch, P. (2000), “Cultural industries revisited,” Organization Science11, 356–61. 
Hunt (2004) in Townley, Barbara, Nic Beech and Alan McKinlay (2009), “Managing in the 
creative industries: Managing the motley crew,” Human Relations, 62: 939-962, p. 955. 
Johnson, Phil (2010, April 13), “What the hell is a creative director supposed to be?” 
Advertising Age.
Jung, D. I. (2001), “Transformational and transactional leadership and their effects on 
creativity in groups,” Creativity Research Journal, 13, 185–197. 
Keil, J. (1975), “Can You Become a Creative Judge?” Journal of Advertising4(1), 29-31. 
Retrieved from Business Source Premier database June 13, 2010. 
Keller, R. T. (1989), “A test of the path-goal theory of leadership with need for clarity as a 
moderator in research and development organizations,” Journal of Applied Psychology, 74, 
Knights, D. and H. Willmott (1989), “Power and subjectivity at work,” Sociology, 23, 535-
Lampel, J., Lant, T. & Shamsie, J. (2000), “Balancing act: Learning from organising 
practices in cultural industries,” Organization Science11, 263–9. 
Lippert, Barbara (2009), “Creative Director of the Decade,” Brandweek, 50(44), 14. 
Retrieved from Academic Search Premier database July 7, 2009. 
Mallia, Karen and Kasey Windels (2011), “Will Changing Media Change the World? An 
Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative 
Women,” Journal of Interactive Advertising, 11 (2). 
Moriarty, Sandra and Brett Robbs (1999), “Advertising” In M. A. Runco & S. R. Pritzker 
(Eds.), Encyclopedia of creativity (Vol. 1, pp. 23–30). San Diego, CA: Academic Press. 
Morrison, Maureen (2011, March 8).  “Left to Fend for Themselves, Employees Feel No 
Loyalty to Agencies: Arnold CEO Andrew Benett Offers Bleak Talent-Management Stats,” 
Advertising Age. Accessed March 10, 2011.
Mumford, M. D. (2000), “Managing creative people: strategies and tactics for innovation,” 
Human Resource Management Review, 10, 1–29. 

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