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The Cat Herder: The Role and Function of the Agency Creative Director
Unformatted Document Text:  THE  CAT  HERDER     33   Mumford, Michael D., Ginamarie M. Scott, Blaine Gaddis, and Jill M. Strange (2002), “Leading Creative People: Orchestrating Expertise and Relationships,” The Leadership Quarterly, 13, 705-750. Mumford, M. D., Marks, M. A., Connelly, M. S., Zaccaro, S. J., & Reiter-Palmon, R. (2000), “Development of leadership skills: Experience and timing,” The Leadership Quarterly, Special Issue: Leadership skills, 11(1), 87−114. Mumford, M. D., Marks, M. A., Connelly, M. S., Zaccaro, S. J., & Johnson, T. F. (1998), “Domain based scoring of divergent thinking tests: validation evidence in an occupational sample,” Creativity Research Journal, 11, 151–164. Nixon, Sean (2003), Advertising Cultures: Gender, Commerce, Creativity, London: Sage. Oldham, G. R., & Cummings, A. (1996), “Employee creativity: personal and contextual factors at work,” Academy of Management Journal, 39, 607–634. Pelz, D. C., & Andrews, F. M. (1976). Scientists in organizations: Productive climates for research and development. Ann Arbor, MI: Institute for Social Research. Robbs, Brett and Deborah Morrison (2009), Idea Industry: How to Crack the Advertising Career Code, One Club for Art and Copy. Rosen, M. (1991). “Coming to terms with the field: Understanding and doing organizational ethnography.” Journal of Management Studies, 28. 1-24. Rosen, M. (1988), “You asked or it: Christmas at the Bosses’ Expense,” Journal of Management Studies, 25, 463–480 Rosen, M. (1991), “Breakfast at Spiro's: dramaturgy and dominance,” In: Frost, P.J., Moore, L.F., Louis, M.R., Lundberg, C.C., & Martin, J. (Eds.), Reframing Organizational Culture, Newbury Park, SA: Sage: 77-89. Scott, S. G., & Bruce, R. A. (1994). “Determinants of innovative behavior: A path model of individual innovation in the workplace,” Academy of Management Journal, 37(3), 580–607. Shotter, J. and K. Gergen, editors. Texts of Identity, London: Sage. Smith Robert E. and Xiaojing Yang (2004), “Toward a General Theory of Creativity in Advertising: The Role of Divergence,” Marketing Theory, Volume 4 (1/2), pp. 31-58. Sosik, J. M., Kahai, S. S., & Avolio, B. J. (1998), “Transformational leadership and dimensions of creativity: motivating idea generation in computer mediated groups,” Creativity Research Journal, 11, 111–122.

Authors: Mallia, Karen., Windels, Kasey. and Broyles, Sheri.
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Mumford, Michael D., Ginamarie M. Scott, Blaine Gaddis, and Jill M. Strange (2002), 
“Leading Creative People: Orchestrating Expertise and Relationships,” The Leadership 
Quarterly, 13
, 705-750. 
Mumford, M. D., Marks, M. A., Connelly, M. S., Zaccaro, S. J., & Reiter-Palmon, R. (2000), 
“Development of leadership skills: Experience and timing,” The Leadership Quarterly
Special Issue: Leadership skills, 11(1), 87−114. 
Mumford, M. D., Marks, M. A., Connelly, M. S., Zaccaro, S. J., & Johnson, T. F. (1998), 
“Domain based scoring of divergent thinking tests: validation evidence in an occupational 
sample,” Creativity Research Journal, 11, 151–164. 
Nixon, Sean (2003), Advertising Cultures: Gender, Commerce, Creativity, London: Sage. 
Oldham, G. R., & Cummings, A. (1996), “Employee creativity: personal and contextual 
factors at work,” Academy of Management Journal, 39, 607–634. 
Pelz, D. C., & Andrews, F. M. (1976). Scientists in organizations: Productive climates for 
research and development
. Ann Arbor, MI: Institute for Social Research. 
Robbs, Brett and Deborah Morrison (2009), Idea Industry: How to Crack the Advertising 
Career Code
, One Club for Art and Copy. 
Rosen, M.  (1991). “Coming to terms with the field: Understanding and doing organizational 
ethnography.” Journal of Management Studies, 28. 1-24. 
Rosen, M. (1988), “You asked or it: Christmas at the Bosses’ Expense,” Journal of 
Management Studies, 25
, 463–480 
Rosen, M. (1991), “Breakfast at Spiro's: dramaturgy and dominance,” In: Frost, P.J., Moore, 
L.F., Louis, M.R., Lundberg, C.C., & Martin, J. (Eds.), Reframing Organizational Culture
Newbury Park, SA: Sage: 77-89. 
Scott, S. G., & Bruce, R. A. (1994). “Determinants of innovative behavior: A path model of 
individual innovation in the workplace,” Academy of Management Journal, 37(3), 580–607. 
Shotter, J. and K. Gergen, editors. Texts of Identity, London: Sage. 
Smith Robert E. and Xiaojing Yang (2004), “Toward a General Theory of Creativity in 
Advertising: The Role of Divergence,” Marketing Theory, Volume 4 (1/2), pp. 31-58.
Sosik, J. M., Kahai, S. S., & Avolio, B. J. (1998), “Transformational leadership and 
dimensions of creativity: motivating idea generation in computer mediated groups,” 
Creativity Research Journal, 11, 111–122. 

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