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The Cat Herder: The Role and Function of the Agency Creative Director
Unformatted Document Text:  THE  CAT  HERDER     34   Sternberg, Robert J., James C. Kaufman and Jean E. Pretz (2003), “A propulsion model of creative leadership,” The Leadership Quarterly, 14(4-5). 455-473. Stuhlfaut, Mark W. (2011, in press), “The creative code: An organizational influence on the creative process in advertising,” International Journal of Advertising. Townley, Barbara, Nic Beech and Alan McKinlay (2009), “Managing in the creative industries: Managing the motley crew,” Human Relations, 62: 939-962. Wnek, Mark (2009, July 1), “Creative Directors Don't Have to Be Performers,” Advertising Age. Accessed July 7,2009: http://adage.com/agencynews/article?article_id=137698 Woodman, Richard W, John D. Sawyer and Ricky W. Griffin (1993), “Toward a Theory of Organizational Creativity,” The Academy of Management Review, 18 (2), 293-321. Vonk, Nancy and Janet Kestin (2005). Pick Me. Hoboken, NJ: John Wiley & Sons, Inc. Xin, K. R. and Pelled, L. H. (2003), “Supervisor-subordinate conflict and perceptions of leadership behavior: A field study,” The Leadership Quarterly, 14, 25-40.

Authors: Mallia, Karen., Windels, Kasey. and Broyles, Sheri.
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THE  CAT  HERDER  
 
34  
Sternberg, Robert J., James C. Kaufman and Jean E. Pretz (2003), “A propulsion model of 
creative leadership,” The Leadership Quarterly, 14(4-5).  455-473. 
 
Stuhlfaut, Mark W. (2011, in press), “The creative code: An organizational influence on the 
creative process in advertising,” International Journal of Advertising. 
 
Townley, Barbara, Nic Beech and Alan McKinlay (2009), “Managing in the creative 
industries: Managing the motley crew,” Human Relations, 62: 939-962. 
 
Wnek, Mark (2009, July 1), “Creative Directors Don't Have to Be Performers,” Advertising 
Age.
  Accessed July 7,2009: 
http://adage.com/agencynews/article?article_id=137698
 
 
Woodman, Richard W, John D. Sawyer and Ricky W. Griffin (1993), “Toward a Theory of 
Organizational Creativity,” The Academy of Management Review, 18 (2), 293-321. 
 
Vonk, Nancy and Janet Kestin (2005). Pick Me. Hoboken, NJ: John Wiley & Sons, Inc.  
 
Xin, K. R. and Pelled, L. H. (2003), “Supervisor-subordinate conflict and perceptions of 
leadership behavior: A field study,” The Leadership Quarterly, 14, 25-40. 
 
 
 
 


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