Citation

Narcissism, Communication Anxiety, Gratifications-sought on SNS Use and Social Capital among College Students in China

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Abstract:

This study investigates whether and how gratifications, narcissism and communication anxiety impact people’s social network sites (SNS) use and perceived social capital. Firstly, a factor analysis of a survey data of SNS users (N=581) outlined a set of specific gratifications obtained from Renren, the most popular Chinese social network site. Four aspects of gratifications-sought (self-expression and presentation, peer pressure, social networking maintenance, and information seeking) have been identified. Then Pearson correlation showed narcissism significantly related to identified gratifications and SNS use, while communication anxiety was partially related to them; Intensity of SNS use was positively related to social capital. After that, hierarchical regression revealed that gratifications were the most powerful predictors for SNS use, while narcissism and intensity predicted social capital powerfully. Moreover, the initial significant relationship of narcissism to intensity of SNS use became insignificant when gratifications were entered in subsequent step into the regression, suggesting a mediation effect occurred.

Most Common Document Word Stems:

social (195), use (178), sns (165), capit (115), communic (80), student (77), gratif (61), china (56), narciss (56), among (55), network (55), colleg (52), p (46), internet (46), anxieti (44), 34 (40), intens (39), user (39), peopl (37), research (37), self (33),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p520267_index.html
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MLA Citation:

zheng, pei. and wang, Hongzhe. "Narcissism, Communication Anxiety, Gratifications-sought on SNS Use and Social Capital among College Students in China" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p520267_index.html>

APA Citation:

zheng, p. and wang, H. , 2011-08-10 "Narcissism, Communication Anxiety, Gratifications-sought on SNS Use and Social Capital among College Students in China" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p520267_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigates whether and how gratifications, narcissism and communication anxiety impact people’s social network sites (SNS) use and perceived social capital. Firstly, a factor analysis of a survey data of SNS users (N=581) outlined a set of specific gratifications obtained from Renren, the most popular Chinese social network site. Four aspects of gratifications-sought (self-expression and presentation, peer pressure, social networking maintenance, and information seeking) have been identified. Then Pearson correlation showed narcissism significantly related to identified gratifications and SNS use, while communication anxiety was partially related to them; Intensity of SNS use was positively related to social capital. After that, hierarchical regression revealed that gratifications were the most powerful predictors for SNS use, while narcissism and intensity predicted social capital powerfully. Moreover, the initial significant relationship of narcissism to intensity of SNS use became insignificant when gratifications were entered in subsequent step into the regression, suggesting a mediation effect occurred.


Similar Titles:
Socioeconomic inequality, education and social capital: What factors shape social network growth among college students?

Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students


 
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