All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

HIV Stigmatization and Stereotyping in Chinese News Coverage: From a Framing Perspective
Unformatted Document Text:  HIV STIMGATIZATION AND STEROTYPING 8     PLWHA into different groups (e.g. drug user, sex workers, or homosexuals). Thus, individuals who practice these behaviors are more likely to be identified as a person with HIV/AIDS even if they have never contracted the disease. Conversely, a person with HIV/AIDS is assumed to have practiced one of these behaviors, even if he/she has not. Finally, this HIV stigmatization is disseminated through social cues and institutions. The Role of Media Framing in HIV/AIDS Stigmatization Media framing is an important media effect that has powerful implications for the way people react and act toward social issues and events. Framing refers to how a news story is constructed, including the story’s focus, organization, interpretation and exclusion (Scheufele, 1999). Based on Entman (1993), framing HIV/AIDS involves problem definition (e.g., HIV/AIDS makes people contagious and incurable); casual diagnosis (e.g., gay people created HIV/AIDS); moral judgment (e.g., people with HIV/AIDS are promiscuous); and treatment recommendation (e.g., people with HIV/AIDS should be isolated and contained). With framing functions, media could potentially stereotype PLWHA by overstating its transmission mode, associating it with particular social groups, attributing responsibility and blame to certain groups and justifying discriminatory treatments toward those groups. HIV/AIDS has been often portrayed in the media as a disease that threatens the “others.” According to Sabatier (1988), the early media portrayals of HIV/AIDS represents a dichotomous relationship between healthy, mortal us and diseased immortal them. Under the “them” category, AIDS has been associated with various social groups which are perceived as the producer of AIDS. For example, when AIDS was first recognized among homosexual individuals, US Mainstream media particularly focused on this “deviant” risk group and blame their promiscuous lifestyle as the cause of AIDS epidemic. Media kept labeling AIDS as the

Authors: Ren, Chunbo., Hust, Stacey., Zhang, Peng. and Zhao, Yunze.
first   previous   Page 8 of 23   next   last



background image
HIV STIMGATIZATION AND STEROTYPING                                                                     8
 
 
PLWHA into different groups (e.g. drug user, sex workers, or homosexuals).  Thus, individuals 
who practice these behaviors are more likely to be identified as a person with HIV/AIDS even 
if they have never contracted the disease.  Conversely, a person with HIV/AIDS is assumed to 
have practiced one of these behaviors, even if he/she has not.  Finally, this HIV stigmatization 
is disseminated through social cues and institutions. 
 
 
The Role of Media Framing in HIV/AIDS Stigmatization 
Media framing is an important media effect that has powerful implications for the way 
people react and act toward social issues and events. Framing refers to how a news story is 
constructed, including the story’s focus, organization, interpretation and exclusion (Scheufele, 
1999). Based on Entman (1993), framing HIV/AIDS involves problem definition (e.g., 
HIV/AIDS makes people contagious and incurable); casual diagnosis (e.g., gay people created 
HIV/AIDS); moral judgment (e.g., people with HIV/AIDS are promiscuous); and treatment 
recommendation (e.g., people with HIV/AIDS should be isolated and contained).  With 
framing functions, media could potentially stereotype PLWHA by overstating its transmission 
mode, associating it with particular social groups, attributing responsibility and blame to 
certain groups and justifying discriminatory treatments toward those groups.  
HIV/AIDS has been often portrayed in the media as a disease that threatens the “others.” 
According to Sabatier (1988), the early media portrayals of HIV/AIDS represents a 
dichotomous relationship between healthy, mortal us and diseased immortal them. Under the 
“them” category, AIDS has been associated with various social groups which are perceived as 
the producer of AIDS. For example, when AIDS was first recognized among homosexual 
individuals, US Mainstream media particularly focused on this “deviant” risk group and blame 
their promiscuous lifestyle as the cause of AIDS epidemic. Media kept labeling AIDS as the 


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 8 of 23   next   last

©2012 All Academic, Inc.