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Hostile Media or Hostile Source?: Bias perception of Weblog-embedded news
Unformatted Document Text:  HOSTILE PERCEPTION OF WEBLOG-EMBEDDED NEWS RQ1. Do people perceive a balanced news story embedded in a blog differently in terms of perceived bias, perceived reach, and perceived influence, when followed by agreeable and disagreeable user comments? Additionally, the source and user comments may generate an interaction. Agreeable user comments attached to a balanced news story coming from a congruent source may prompt blog users to evaluate the news story more favorably whereas disagreeable user comments attached to a news story from an incongruent source may further fuel their hostile perception of the story. At the same time, agreeable user comments attached to a news story from an incongruent source may relieve people’s concerns about potentially harmful influence of the biased news whereas disagreeable user comments attached to a news story from a congruent source may be viewed as a partisan attack on a decent journalistic work. Since these speculations are based on the source effect and the user comment effect that have not been established yet, a research question is posed. RQ2. Do the source and user comments interact with each other to influence perceived bias, perceived reach, and perceived influence of a balanced news story embedded in a blog? After the effects of source and user comments are examined, the question of which one(s) predicts the hostile media perception still remains. It is possible that both source and user comments influence perceived bias of a news story embedded in a blog. Additionally, perceived reach, as suggested by Gunther and Libehart (2006), and perceived influence on others, 11

Authors: Park, Sung-Yeon., Yun, Gi Woong., Lee, Sooyoung. and Flynn, Mark.
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RQ1. Do people perceive a balanced news story embedded in a blog differently in terms 
of perceived bias, perceived reach, and perceived influence, when followed by agreeable 
and disagreeable user comments? 
Additionally, the source and user comments may generate an interaction. Agreeable user 
comments attached to a balanced news story coming from a congruent source may prompt blog 
users to evaluate the news story more favorably whereas disagreeable user comments attached to 
a news story from an incongruent source may further fuel their hostile perception of the story. 
At the same time, agreeable user comments attached to a news story from an incongruent source 
may relieve people’s concerns about potentially harmful influence of the biased news whereas 
disagreeable user comments attached to a news story from a congruent source may be viewed as 
a partisan attack on a decent journalistic work.  Since these speculations are based on the source 
effect and the user comment effect that have not been established yet, a research question is 
RQ2. Do the source and user comments interact with each other to influence perceived 
bias, perceived reach, and perceived influence of a balanced news story embedded in a 
After the effects of source and user comments are examined, the question of which one(s) 
predicts the hostile media perception still remains.  It is possible that both source and user 
comments influence perceived bias of a news story embedded in a blog.  Additionally, perceived 
reach, as suggested by Gunther and Libehart (2006), and perceived influence on others, 

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