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Hostile Media or Hostile Source?: Bias perception of Weblog-embedded news
Unformatted Document Text:  HOSTILE PERCEPTION OF WEBLOG-EMBEDDED NEWS perceived media influence on self and others (Andsager & White, 2007). Because a message from an incongruent media source may be perceived more socially undesirable than an identical message from a congruent source, the former may also be perceived to exert stronger influence on others than the latter. Based on preceding discussions on the source effect and its potential causes, these two hypotheses are formulated: H2. People will perceive a news story to have wider reach when it is attributed to an incongruent media source. H3. People will perceive a news story to have stronger influence on others against their position when it is attributed to an incongruent media source. Online User Comments as Evidence/Counterevidence of Media Influence Reuse of news articles on blogs is a very common practice on the blogosphere. One study found that 473 different political blogs had 4494 blog posts which, in turn, contained 4923 unique news URLs. In others words, on average, one blog post has more than one news article or link embedded in them (Gamon et al., 2008). The borrowing of news content on blogs has attracted a lot of attention in computer science and there are already several computer programs that enable us to detect the rate and context of such reuses (Kim, Candan, & Tatemura, 2009). In contrast to this highly progressed state of technological research regarding the relationship between original news content and blogs, media effects research examining bloggers’ reuse of news articles is severely limited. A few existing studies corroborate with the computer science research. Researchers have found that blogs, often touted as the grass-roots 9

Authors: Park, Sung-Yeon., Yun, Gi Woong., Lee, Sooyoung. and Flynn, Mark.
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perceived media influence on self and others (Andsager & White, 2007).  Because a message 
from an incongruent media source may be perceived more socially undesirable than an identical 
message from a congruent source, the former may also be perceived to exert stronger influence 
on others than the latter.  Based on preceding discussions on the source effect and its potential 
causes, these two hypotheses are formulated: 
H2. People will perceive a news story to have wider reach when it is attributed to an 
incongruent media source. 
H3. People will perceive a news story to have stronger influence on others against their 
position when it is attributed to an incongruent media source.
Online User Comments as Evidence/Counterevidence of Media Influence
Reuse of news articles on blogs is a very common practice on the blogosphere.  One 
study found that 473 different political blogs had 4494 blog posts which, in turn, contained 4923 
unique news URLs.  In others words, on average, one blog post has more than one news article 
or link embedded in them (Gamon et al., 2008).  The borrowing of news content on blogs has 
attracted a lot of attention in computer science and there are already several computer programs 
that enable us to detect the rate and context of such reuses (Kim, Candan, & Tatemura, 2009).
In contrast to this highly progressed state of technological research regarding the 
relationship between original news content and blogs, media effects research examining 
bloggers’ reuse of news articles is severely limited.  A few existing studies corroborate with the 
computer science research.  Researchers have found that blogs, often touted as the grass-roots 

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