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Job Satisfaction Among Minority Advertising Professionals: An Update
Unformatted Document Text:  Minority Ad Professionals Research Questions To gauge the level of job satisfaction among minority advertising professionals, the following research questions were investigated. 1. What is the level of job satisfaction among minority professionals? Does job satisfaction for those employed in advertising-related jobs differ from those employed in non-advertising related positions? 2. Has job satisfaction among minorities who are currently working in advertising changed when compared to a similar group of minority advertising professionals who were surveyed in 2006? 3. Does job satisfaction among minority advertising professionals vary according to other factors such as race, age, salary or gender? 4. What are the career challenges for minority advertising professionals, and what are their strategies for dealing with them? Do current career challenges differ from the challenges reported in 2006? 5. What role do mentors play in job satisfaction for minority advertising professionals? Method Instrument The current study employed the job satisfaction instrument from Lund (2003), which he used to measure organizational culture and job satisfaction among marketing professionals. Each item on the five-item scale measured one dimension of the satisfaction construct including degree of satisfaction with the work, co-workers, supervision, total pay and promotional opportunities. Each of the items was measured on 10

Authors: Fullerton, Jami. and kendrick, alice.
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Minority Ad Professionals
Research Questions
To gauge the level of job satisfaction among minority advertising professionals, 
the following research questions were investigated.
1. What is the level of job satisfaction among minority professionals?  Does job 
satisfaction for those employed in advertising-related jobs differ from those 
employed in non-advertising related positions?
2. Has job satisfaction among minorities who are currently working in advertising 
changed when compared to a similar group of minority advertising professionals 
who were surveyed in 2006?
3. Does job satisfaction among minority advertising professionals vary according to 
other factors such as race, age, salary or gender?
4. What are the career challenges for minority advertising professionals, and what 
are their strategies for dealing with them? Do current career challenges differ 
from the challenges reported in 2006?
5. What role do mentors play in job satisfaction for minority advertising 
professionals?
Method
Instrument
The current study employed the job satisfaction instrument from Lund (2003), 
which he used to measure organizational culture and job satisfaction among marketing 
professionals. Each item on the five-item scale measured one dimension of the 
satisfaction construct including degree of satisfaction with the work, co-workers, 
supervision, total pay and promotional opportunities. Each of the items was measured on 
10


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