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Job Satisfaction Among Minority Advertising Professionals: An Update
Unformatted Document Text:  Minority Ad Professionals recent graduates’ lamented about the difficulty of achieving promotions within their organizations could also be attributed to the overall economic downturn since 2008. Economic issues aside, the differences might be symptomatic of a generation of students who are more eager to advance in their careers. In addition, recent graduates were more likely to express concern about “keeping up” with and staying abreast of information and skills they need to do their jobs. Recent graduates were also much more likely than their MPMS predecessors to cite challenges related to collegiality and professional relationships in their organizations. While no one in the 2006 study complained about difficulties in getting along with co- workers, almost one in five of those who cited workplace challenges in the 2010 study did so. The data do not provide the specific reason why these interpersonal issues are of concern, but it is possible that budget cutbacks not only have resulted in a lack of training programs that would address teamwork best practices, but also have added to employee stress levels as they attempt to “do more with less.” The fact that more recent graduates were five times more likely to cite being overworked further supports this assertion. In terms of confronting work-related challenges, recent graduates were more likely to consult others and use networking strategies, but were also more likely to leave their jobs or change accounts to ease their problems. Many of these differences may be explained by the fact that the respondents in the 2010 survey were only out of college –- at the most for five years -- versus the earlier study that included some who had graduated almost a decade earlier and were more established in their careers. Out of all of the MPMS alumni who responded to both surveys, only two individuals reported specifically reaching out to a mentor during difficult times, though 17

Authors: Fullerton, Jami. and kendrick, alice.
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Minority Ad Professionals
recent graduates’ lamented about the difficulty of achieving promotions within their 
organizations could also be attributed to the overall economic downturn since 2008. 
Economic issues aside, the differences might be symptomatic of a generation of students 
who are more eager to advance in their careers.  In addition, recent graduates were more 
likely to express concern about “keeping up” with and staying abreast of information and 
skills they need to do their jobs.
Recent graduates were also much more likely than their MPMS predecessors to 
cite challenges related to collegiality and professional relationships in their organizations. 
While no one in the 2006 study complained about difficulties in getting along with co-
workers, almost one in five of those who cited workplace challenges in the 2010 study 
did so.  The data do not provide the specific reason why these interpersonal issues are of 
concern, but it is possible that budget cutbacks not only have resulted in a lack of training 
programs that would address teamwork best practices, but also have added to employee 
stress levels as they attempt to “do more with less.”  The fact that more recent graduates 
were five times more likely to cite being overworked further supports this assertion.
In terms of confronting work-related challenges, recent graduates were more 
likely to consult others and use networking strategies, but were also more likely to leave 
their jobs or change accounts to ease their problems.  Many of these differences may be 
explained by the fact that the respondents in the 2010 survey were only out of college –- 
at the most for five years -- versus the earlier study that included some who had 
graduated almost a decade earlier and were more established in their careers. 
Out of all of the MPMS alumni who responded to both surveys, only two 
individuals reported specifically reaching out to a mentor during difficult times, though 
17


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