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Job Satisfaction Among Minority Advertising Professionals: An Update
Unformatted Document Text:  Minority Ad Professionals Table 2Employment Challenges Among Minority Advertising Professionals 2006 Study (n=54) 2010 Study (n=32) Preparedness/Getting Started Total = 19 Percent = 35.2 Total = 21 Percent=65.6 Lack of experience 5 9.3 2 6.3 Learning curve 1 1.9 7 21.9 Learn without supervision 1 1.9 1 3.1 Live up to expectations 1 1.9 0 0 No job yet 1 1.9 1 3.1 Competition 1 1.9 0 0 Adjust to real world from school 3 5.6 1 3.1 Mindset 1 1.9 1 3.1 Lacked selling skills 1 1.9 3 9.4 Getting the first job 2 3.7 4 12.5 Didn’t present portfolio well 1 1.9 1 3.1 Perceived need of portfolio school 1 1.9 0 0 Market/Employment Challenges Total = 7 Percent = 12.95 Total=9 Percent=28.1 Hiring slump 2 3.7 5 15.6 Managing career 0 0 1 3.1 Getting promoted 0 0 3 9.4 No job yet 1 1.9 0 0 Small market/lack of opportunity 1 1.9 0 0 Trying to break out of part-time 1 1.9 0 0 Social Aspects Total = 16 Percent = 29.6 Total=22 Percent=68.8 Building social networks/mentor 5 9.3 7 21.9 Being a ‘young leader’ 4 7.4 2 6.3 Differences with upper management 2 3.7 4 12.5 Lack of minorities in management 2 3.7 0 0 Moving to a new city 1 1.9 0 0 Being pigeonholed as ethnic/treated differently 1 1.9 2 6.3 Client socialization/ relationships 1 1.9 0 0 Co-worker relations/ Difficult people 0 0 6 18.8 Generational differences 0 0 1 0 Other Aspects of the Job Total = 8 Percent =14.8 Total=14 Percent=43.8 Too much travel/doing too much 2 3.7 7 21.9 Limited creative freedom 2 3.7 1 3.1 Administrative work/details 1 1.9 0 0 Deadlines 1 1.9 1 3.1 Agency struggling with accounts 1 1.9 0 0 Keeping up with changes 0 0 3 9.4 Long hours/low pay 1 1.9 1 3.1 Not making a positiveimpact on the world 0 0 1 3.1 20

Authors: Fullerton, Jami. and kendrick, alice.
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Minority Ad Professionals
Table 2
Employment Challenges Among Minority Advertising Professionals
2006 Study (n=54)
2010 Study (n=32)
Preparedness/Getting Started
Total = 19 Percent = 35.2 Total = 21 Percent=65.6
Lack of experience 
5
9.3
2
6.3
Learning curve
1
1.9
7
21.9
Learn without supervision
1
1.9
1
3.1
Live up to expectations
1
1.9
0
0
No job yet
1
1.9
1
3.1
Competition
1
1.9
0
0
Adjust to real world from school
3
5.6
1
3.1
Mindset
1
1.9
1
3.1
Lacked selling skills
1
1.9
3
9.4
Getting the first job
2
3.7
4
12.5
Didn’t present portfolio well
1
1.9
1
3.1
Perceived need of portfolio 
school
1
1.9
0
0
Market/Employment Challenges
Total = 7
Percent = 12.95
Total=9
Percent=28.1
Hiring slump
2
3.7
5
15.6
Managing career
0
0
1
3.1
Getting promoted
0
0
3
9.4
No job yet
1
1.9
0
0
Small market/lack of opportunity
1
1.9
0
0
Trying to break out of part-time
1
1.9
0
0
Social Aspects 
Total = 
16
Percent = 
29.6
Total=22
Percent=68.8
Building social networks/mentor
5
9.3
7
21.9
Being a ‘young leader’
4
7.4
2
6.3
Differences with upper management
2
3.7
4
12.5
Lack of minorities in management
2
3.7
0
0
Moving to a new city
1
1.9
0
0
Being pigeonholed as ethnic/treated 
differently
1
1.9
2
6.3
Client socialization/  relationships
1
1.9
0
0
Co-worker relations/ 
Difficult people
0
0
6
18.8
Generational differences
0
0
1
0
Other Aspects of the Job
Total = 8
Percent =14.8
Total=14
Percent=43.8
Too much travel/doing too much
2
3.7
7
21.9
Limited creative freedom
2
3.7
1
3.1
Administrative work/details
1
1.9
0
0
Deadlines
1
1.9
1
3.1
Agency struggling with accounts
1
1.9
0
0
Keeping up with changes
0
0
3
9.4
Long hours/low pay
1
1.9
1
3.1
Not making a positive
impact on the world
0
0
1
3.1
20


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