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Job Satisfaction Among Minority Advertising Professionals: An Update
Unformatted Document Text:  Minority Ad Professionals Pokrywcynski, J. & Crowley, J. (1997a). Job satisfaction in newspaper ad departments. Newspaper Research Journal, 18, 145. Pokrywcynski, J. & Crowley, J. (1997b). The influence of gender and media type on job satisfaction in media advertising departments. In Macklin, M.C. (Eds)., Proceedings of the 1997 conference of the American Academy of Advertising. (pp. 179 – 183). Pokrywcynski, J. & Crowley, J. (1999). Job satisfaction within advertising agencies: What we have is a failure to communicate. In Roberts M.S. (Eds)., Proceedings of the 1999 conference of the American Academy of Advertising. (pp. 156 – 160). Regan, T., & Shin, H. (1988). Minority journalists in Ohio: A study of their job satisfaction. Paper presented at the Association for Education in Journalism and Mass Communication in Seattle, WA. Sanders, L. (2006a, March 6). NYC slams Mad Ave. for woeful lack of diversity. Advertising Age, 77. Sanders, L. (2006b, March 13). Ad industry must ramp up its diversity efforts. Advertising Age, 77, 4. Sanders, L. (2007a, January 15). NYC shops scramble to hit diversity targets. Advertising Age, 78, 1-2. Sanders, L. (2007b, March 19). Being black on Madison Ave.: Tales from young and old. Advertising Age, 3. Snyder, W. (1998, February 16). A business imperative: Building for a diverse future. Advertising Age, 69(7), 58. Stone, V.A. (1988). Trends in the status of minorities and women in broadcast news. Journalism Quarterly, 65, 288-93. Zerbinos, E. & Clanton, G. A. (1993). Minority practitioners: Career influences, job satisfaction, and discrimination. Public Relations Review, 19, 75-91. 24

Authors: Fullerton, Jami. and kendrick, alice.
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background image
Minority Ad Professionals
Pokrywcynski, J. & Crowley, J. (1997a). Job satisfaction in newspaper ad departments
Newspaper Research Journal, 18
, 145.
Pokrywcynski, J. & Crowley, J. (1997b). The influence of gender and media type on job 
satisfaction in media advertising departments. In Macklin, M.C. (Eds)., Proceedings of 
the 1997 conference of the American Academy of Advertising
. (pp. 179 – 183). 
Pokrywcynski, J. & Crowley, J. (1999). Job satisfaction within advertising agencies: 
What we have is a failure to communicate. In Roberts M.S. (Eds)., Proceedings of the 
1999 conference of the American Academy of Advertising
. (pp. 156 – 160). 
Regan, T., & Shin, H. (1988). Minority journalists in Ohio: A study of their job 
satisfaction
. Paper presented at the Association for Education in Journalism and Mass 
Communication in Seattle, WA.
Sanders, L. (2006a, March 6). NYC slams Mad Ave. for woeful lack of diversity. 
Advertising Age77.
Sanders, L. (2006b, March 13). Ad industry must ramp up its diversity efforts. 
Advertising Age, 77, 4.
Sanders, L. (2007a, January 15). NYC shops scramble to hit diversity targets. Advertising 
Age
78, 1-2. 
Sanders, L. (2007b, March 19). Being black on Madison Ave.: Tales from young and old. 
Advertising Age, 3.
Snyder, W. (1998, February 16). A business imperative: Building for a diverse future. 
Advertising Age, 69(7), 58.
Stone, V.A. (1988). Trends in the status of minorities and women in broadcast news. 
Journalism Quarterly, 65, 288-93.
Zerbinos, E. & Clanton, G. A. (1993). Minority practitioners: Career influences, job 
satisfaction, and discrimination. Public Relations Review, 19, 75-91.
24


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